The initiative was a sliver of the Philadelphia Media Network’s overall Project Liberty, which focused mostly on news that the media company would offer subsidized sales of Android tablets with subscriptions to its newspaper content baked in. So, I’ve been surprised by the handful of questions I’ve had about the smaller incubation portion of the project. I’m writing here to answer them.
In short, NewsWorks, which had its official launch last Monday, Nov. 15, is WHYY’s new online news brand, serving as home to its existing journalism, in addition to (A) new columns, (B) calls for community contributions and (C) a trial hyperlocal push in northwest Philadelphia.
It’s a big bold swing and at least four years in the making.
Indeed, where Newsworks is a year or two from now will mean a great deal to the entire news ecosystem of Philadelphia, at least. Some of those people who come to mind: