Required reading to own your name in a Web search

christopher-wink-googlesearch

I don’t want to repeat this anymore, so let me direct you elsewhere.

I got an e-mail from a young aspiring journalist, still in high school and already coming to the questions I just started coming upon late in college. Her question:

how do you buy spaces on a google seerch?

Hey, even she will tell you that I told her to work on her grammar and spelling. (Oh, word processors, what have you done to us?).

But more importantly, it made me realize I never wrote the obligatory “own your name in Google” post. I have surely touched on it in previous posts, but rather than repurpose that information or rewrite what has been written so many times, I say to young reporter or fresh-on-the-web journalist, find out why branding your name online matters, and then read the following – because they’ve already done the job.

Somewhat relatedly, lots of posts I’ve read have focused on what that branding should be (and whether it really matters):

I’ve written about using social networks to develop more control on a Web search of your name:

OK, that should answer your questions. Have anymore? Let me know below.