Niche news site membership model perspective brought back to life from 2009

The internet doesn’t forget. So I often stockpile perspective (links) for the future.

In 2009, we at Technically Philly were digging our heels into looking at how diversify revenue for a local community news site. In the end, the largest driver turned out to be events, specifically the annual Philly Tech Week we organize. Before then and after some advertising, jobs board and light underwriting revenue, we toyed with donations, gettingsome prominent support and the requisite pushback.

In all the experimentation back then, I saved some great insight, much of which has been relevant lately. As we move back to a new form of that older conversation, I wanted to share a few takeaways from my reading back in 2009.

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Reading: Improving Sales, The Excuse Department is Closed

We at Technically Philly have had many short stops with sales help, making it one of our most prominent failures. Like  many startups, we found that the three of us did the best sales, particularly when we were getting started.

I came across one of the better summations of why and what one could learn from working with sales people in a startup environment:

I boil it down to this: sales people are sales people. They are the lifeblood of many companies yet they are different than the traditional technology startup DNA so the ways that you hire, motivate, compensate and assess performance of these individuals will be different. Obviously to understand a “class” of people you have to make broad generalizations. Here are mine.

Freelancers: the rules and tricks of deducting your home expenses on your taxes

The federal tax deadline is barreling toward us. I thought I’d share what little I know and what I’m reading about deducting home expenses for those of us who have done just that this fiscal year.

It’s a great way to keep your home costs down, but, of course, the rules are a bit more involved than they might seem. Some great reading below:

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My guest post on studying in Ghana and other personal travel blogs of interest

dateline-accra

I was asked to guest post on Dateline Accra, the small, personal travel blog of Stephen Zook, a young journalist whose spirit I adored when I was editing his copy a few years ago at The Temple News, the college newspaper I once worked and this year he’ll lead. He is studying in Accra, the capital city of Ghana in West Africa, this summer.

This was my contribution:

Don’t be afraid of the satchel water.

Pretty quickly on in the urbanized sprawl of greater Accra in coastal Ghana, you just might notice that the kids buy plastic bags of water, a corner of which they bite off to chug the contents. If no one convinces you otherwise, you just might stick to the bottled variety.

Don’t be afraid of the satchel water — that much I learned.

I spent a portion of summer 2005 studying at the University of Ghana in East Legon outside of the capital city of Accra. It wasn’t long enough to fully familiarize myself with even the university, set aside the city, the country or the region and Hell if I have even a taste of the continent, as one of the great lessons from travel should be that cultural learning comes from decades not days in a place. I did, however, pick up that the satchel water was refreshing, cheap and unique. Read the rest here.

Before he left, I promised him a beer when he returned. Now, I think he owes me one.

I hope he has a transcendent summer, explores and shares everything he can on that site. I also hope he builds traffic to share his story. He’s using Twitter, though he has some ground he can certainly make, as he’ll have plenty of compelling stories to tell.

Of course, this made me realize I follow a handful of low-traffic, personal travel blogs of friends or acquaintances who offer interesting reading. After the jump, peep seven such blogs that might be worth your time, whether you know the writers and their locations or not.

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Required reading to own your name in a Web search

christopher-wink-googlesearch

I don’t want to repeat this anymore, so let me direct you elsewhere.

I got an e-mail from a young aspiring journalist, still in high school and already coming to the questions I just started coming upon late in college. Her question:

how do you buy spaces on a google seerch?

Hey, even she will tell you that I told her to work on her grammar and spelling. (Oh, word processors, what have you done to us?).

But more importantly, it made me realize I never wrote the obligatory “own your name in Google” post. I have surely touched on it in previous posts, but rather than repurpose that information or rewrite what has been written so many times, I say to young reporter or fresh-on-the-web journalist, find out why branding your name online matters, and then read the following – because they’ve already done the job.

Celebrating Valentine's Day with links from 2008

The only proper way a journalist could celebrate Valentine’s Day 2009 is to look elsewhere, the past, namely.

It might have been hard to think in February 2008 that one year later would only look darker for newspapers. Let’s look back on those happier times with what was going on in the blogosphere circa Cupid’s Day 2k8, via the archives of 10,000 Words. Thanks Mark.

For those of you pathetic souls alone and online searching today, something that can totally take away the pain is due up later this morning.

Image from Wikipedia.