Tag: Analysis

Four ways to improve the Philadelphia magazine Web site

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A host of people smarter than I am call Philadelphia magazine home.

Better writers, reporters, editors, designers, photographers and more. I suspect they know worlds more about the business model, their print product and Web presence, but I can’t help but think Phillymag.com has a lot of work to be done.

Their lessons are worth learning for all publications on the Web, particularly magazines. Philadelphia is too large a market, and Philadelphia magazine is too historic a product for both not to be served by innovation in every field and industry.

Below see four broad areas Philadelphia magazine can improve its less-than-remarkable online product.

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Newspapers: stop moving around your online articles

Let those links live.

For most newspapers, I bet, this is an issue with their content management system, but this is getting serious.

Two of my best clips ever for the Philadelphia Inquirer, including one among my favorite stories I’ve ever written, are no longer available online – even though the links are still live for a profile on state Rep. Babette Josephs and a 1000-word ditty on the nascent Harrisburg reform movement.

Someone just plum and moved them, I guess behind a paywall, though I can’t find them even there.

Why would any newspaper do that, particularly a big newsaper with evergreen like profiles and enterprise features?

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My apologies to Philly.com: how the Philadelphia Inquirer, Daily News and Philly.com are related

The Philly.com icon that welcomes you to their headquarters on the 35th floor of 1601 Market Street in Center City Philadelphia.
The Philly.com icon that welcomes you to their headquarters on the 35th floor of 1601 Market Street in Center City Philadelphia, as seen on Jan. 8, 2009.

I owe Philly.com an apology.

I got heavy traffic on a recent post of mine in which I complimented the video product  (particularly Philadelphia Business Today) but regarded it as incomplete in many ways. I haven’t shifted much on my analysis, but I have learned I put the wrong address on the post. Find out where it should have gone below, and what every newspaper – or company, or organization, or individual – can learn from it about branding.

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Philadelphia Business Today: A newspaper doing video right, mostly

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I think the Philadelphia Inquirer is doing at least one of its online videos right – mostly.

The storied newspaper’s business section puts out a daily, noontime, three to five-minute news show called Philadelphia Business Today, and it has developed into one of the best newspaper-produced videos online. What are they doing right? What are they doing wrong? What can newspapers across the country learn. And Is anyone watching?

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