Christopher Wink: Sharing my work and writing about media convergence, entrepreneurship and the future of news

“People don’t buy what you do, they buy why you do it:” Simon Sinek

Just came across this September 2009 TED presentation in which Leadership theorist Simon Sinek talks about what makes Apple, Martin Luther King Jr. and other leaders different than their competitors: “People don’t buy what you do, they buy why you do it.”

He also spoke of its relevance to the diffusion of innovation.”

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