I’ve been asked a dozen times in the past few weeks what it takes to develop communities on the Web. There isn’t any scientific response, but I’ve started thinking about four Cs that come to mind.
- Connection — Whether it’s a geographic or topical vertical, or one strictly based around a product, organization or experience, there has to be an identifiable reason for people to come together around a single site or platform.
- Consistency — If it’s going to be once a week, or once a day or five times a day, you need to remain consistent in connecting with your community
- Communication — Dialogue is sticky. Active communication online around your audience keeps people around and coming back.
- Compelling content — What is going to bring that community back to that blog, or social media account or forum or mobile application? It needs to be content in one of its many forms and it has to be related and compelling to your audience.
What am I missing?
Photo from Flickr user Leo Reynolds.