So maybe if you don’t involve yourself with newspapers and aren’t buying advertising space, you haven’t come across “column inches,” which is one inch of space in a column of a newspaper. People love reviewing a newspaper by its use of spaces, in available inches, like this report on the New York Times by Vanity Fair.
Editors at newspapers almost always deal in inches, telling writers to give them 11 inches, or 15 inches, or 25 inches. Us younger folks, with our word processors, are all about word counts. It’s super easy to get a word count today, so college newspapers and I are used to that.
I never remember the transition from inches to words, because it varies on a newspaper’s column width and how many grafs -paragraphs – one uses. But, of course, word counts are difficult because the size of one’s words also matter. So, this post is likely more for me than for anyone else.
Updated Aug. 24, 2011: Freelancer Patrick Kerkstra reminded me that, three years later, many newspapers have continued to shrink their papers, changing what its column inch is, so, though all might range even more widely, perhaps you’d be safer now to think one inch equaling 30 to 35 words.
e.g. 5 inches = 150 to 175 words
Regardless, the new rule is this: one inch = 35-40 words Maybe 35 words for a six column newspaper like the Pittsburgh Post-Gazette and 40 for a five column newspaper like the Philadelphia Inquirer. Again, though, these are only approximations because word length and graf break-ups affect the total more than word count.
5 inches = 175-200 words
10 inches = 350-400 words
12 inches = 420-480 words
15 inches = 525-600 words
18 inches = 630-720 words
20 inches = 700-800 words
25 inches = 875-1,000 words
Peep a portion of this sweet explanation from a school in Spokane Falls.
Newspapers sell advertising space on a page to retail advertisers, advertising agencies, and other media buyers.
Ads are measured using column inches. A column inch is a unit of space one column wide by one inch high.
One newspaper column inch.
On the six column page above, the total available column inches would equal the number of inches high x the number of columns.
21 1/4″ x 6 columns = 127 1/2″