Okay, we get it, newspaper circulation is down. Everyone is ditching print for online.
But, I get the feeling it is a bit exaggerated. I’ve already posted here that we’re simply living through what we’ll someday call the newspaper bubble, the market swinging the industry nearer to a healthy environment.
I would love to really investigate the rise and fall of newspaper circulation numbers through generations, but the numbers are kept fairly private by those who have the best access, groups like the Audit Bureau of Circulations, a nonprofit that was formed in 1914 by publishers and advertisers wanting to provide the industry regulated, reputable circulation data – and they aren’t giving it out to me.
So, we tend to mostly guess from reports in newspapers that provide some information. I did find some great numbers from the Newspaper Association of America, though the data is only up to 2003, perhaps before industry fears went public and the newspaper bubble had clearly burst. After that date, the NAA makes you pay for the information.
Rather than forking out the $50, let’s just crunch what we have.
Continue reading Historic newspaper circulation data: how many fewer newspaper readers are there?