KEYSPOT is the branded network of computer literacy centers in Philadelphia, including city-backed rec centers, Free Library branches and private nonprofit efforts.
Since their federal stimulus-backed launch in 2011, we at Technically Philly have reported on the effort, including the impact, small numbers and celebrated successes. That’s presumably why I was asked to be one of a handful of people included in a public awareness advertising campaign — which also included rapper Freeway and has run on a few outdoor billboards, on SEPTA subway cars and in some train stations.
I’ve had a few questions privately and publicly about the appropriateness of a reporter/editor to be involved in such a campaign, so I thought it was worth sharing my logic.
Continue reading Why this reporter agreed to be in a digital divide ad campaign