Tag: social video story

Storytelling is a process that uses character and plot to share ways to navigate a complex world.

Storytelling has a working definition that I like and find helpful. It explains why you can roll your eyes at the term or be really motivated by it, and why “storytelling” can refer to so many different forms.

Here’s how I think of storytelling, how I define it in my own practice. I keep it in a nerdy frame in the Technical.ly newsroom:

Storytelling is a process that uses character and plot to share ways to navigate a complex world.

Continue reading Storytelling is a process that uses character and plot to share ways to navigate a complex world.

Two kinds of stories go viral: The rare and the commonplace

[This was originally a social post]

The biggest problem I see on social media is how often we confuse things that get attention because they represent something that happens often, and emerging that gets attention because it’s entirely unusual. One marks a pattern, one shares an outlier.

Continue reading Two kinds of stories go viral: The rare and the commonplace

Pro-entrepreneurship is not the same as pro-business

[This was originally a social post]

Pro-entrepreneurship is not the same as pro-business.

You can support new ideas, competition and experimentation, and still be skeptical of incumbents. Being pro-entrepreneurship means backing good-faith attempts at something new: letting teams iterate, letting bad ideas fail, and letting good ones scale.

Continue reading Pro-entrepreneurship is not the same as pro-business