Since I’ve launched a new personal curated newsletter project and an old related URL shortener project was finally archived, I’ve been thinking about my first experiment with email audience.
In April 2012, we at Technically Media announced Ph.ly, a URL shortener that had a companion content strategy — a curated weekly newsletter sharing the three biggest pieces of local journalism or civic information. Over the next 18 months, I published the weekly newsletter as a side project and experiment. Here are a few things I learned before sidelining the project by 2014.
Continue reading What I learned from publishing a local news newsletter for 18 months