Measure What Matters: a book on setting goals and hitting them

Set an objective and guide your progress with key results.

It’s the main guidance of a long-popular management framework that was effectively outlined in the 2018 book Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs written by legendary venture capitalist John Doerr, who has long championed the process. My company began testing the framework in late 2020, as the pandemic necessitated new organizing principles, and I read the book last year.

In short, OKRs, or Objectives and Key Results, is a goal-setting method that involves setting clear and measurable objectives and tracking progress towards them using quantifiable metrics. The goal of OKRs is to focus an organization’s efforts and ensure that everyone is working towards the same objectives.

They are designed to be challenging, but achievable, and should be reviewed and updated regularly to ensure they are still relevant. OKRs were developed by Intel in the 1970s and have been used by companies like Google and Bono to drive success. The effectiveness of OKRs comes from their clear framework for setting and achieving goals, their encouragement of collaboration and communication within an organization, and the regular review and update process that ensures they remain relevant.

To implement OKRs successfully, it’s important to tie them to strategy, provide feedback and recognition, and be transparent about them. It’s also important for OKRs to be seen as important at every employee level and for them to represent the majority of an organization’s work. Managers should be aware of what excites their direct reports, what they want to change, what skills they want to add for career growth, and what is blocking progress on OKRs. It’s also important to have a mix of committed and stretch goals and to use all team meetings to address OKRs.

Below I have my notes from the book.

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