I’ve managed more than a few Twitter strategies, for nonprofits, groups, organizations and news sites, and have picked up a few basics that you should be sure to steal.
Signing off initials — If you have multiple people using your organization’s account, sign off with initials for transparency, personal connection and ease.
Do create regular content — Part of my schtick is having a lunchtime regular feature, like Noontime Number for Technically Philly and Running News at Noon for Back on My Feet. It’s something followers come to expect and helps you be sure to fill content.
Do take the RSS feed from your blog and then do a second (or third) tweet later for ifferent audience — It helps feed the beast, but also means your next tweet will hit for a new audience. Note, though, that some feel Twitter should be all engagement, so sending an RSS feed is somewhat looked down on. Still, I think as long as an RSS feed doesn’t dominate your Twitter conversation, it’s an added value.
Do tweet your content more than once — Yes, as a follow up to the item above, keep in mind that Twitter users tend to focus in at different times, from the morning to lunch to the evening or something like it, so by tweeting a story a few times (without getting spammy), you have a better chance of hitting an interested party.
Do use CoTweet to manage multiple accounts with multiple user — the former central Pennsylvania startup has a lot of good features for archiving messages, assigning followup and forward posting tweets.
Instead of just responding, RT a meaningful message — When you reply to someone, RT her message and add your own when space allows. This gets other people into the conversation. If no one is interested, then take it to DM or email.
Do more often have a call to action — (usually a link) but don’t be afraid to offer meaning in words. It’s a push media, so what are you pushing? Don’t take that to mean you should always be pushing your stuff, but conversation, engagement, sharing, linking, etc. are all good calls to action.
Do be able to share a specific point in those 140 characters — So, ‘Man speaks at classroom’ is a whole lot less effective than ‘this is how we can make homework suck less, man says,’ which can inspire conversation or thought or response or, even better, a click.
Tweet strong quotes or (even better) hard numbers — I’ve always found pushing clear information and statistics travels better than something less actionable or more vague.
Break quick news on Twitter — When you’re reporting on something, feed good, interesting, independent content on Twitter. When possible, sure, having a link of yours can help you capture the clicks, but ultimately, you’re trying to create an audience and you do that with content, so Twitter needs its own material.
I’m interested in moving to the next step, creating more compelling Facebook pages that keep people coming back, attract more eyeballs, develop brands, help create communication and, of course, help push eyeballs.
In truth, large companies followed their employees to the suburbs in the 20th century for many of those same reasons, in addition to space and taxes. I wonder if these companies would ever follow their employees back into cities. It’s tricky as Mayor Michael Nutter has repeatedly said during his tenure that he won’t compete with the region for business, and organizations like the Chamber of Commerce and the Economy League have been built up around lobbying for the region, not for the city in particular.
Three recently shared numbers stand out to me as being incredibly powerful, evocative and important for the future of Philadelphia:
The tiny, 0.6 increase in Philadelphia’s population from the 2000 to the 2010 U.S. Census, a small grow that halts an enormous trend: 50 years of population loss from a 1950 height of 2.1 million. MORE HERE
The gain from 2000 to 2009 of the number of 25 to 34 year-olds who have a four-year degree or higher and live within three miles of Center City, the third highest U.S. numerical total (beyond New York City and Boston) and one of the 10 highest percentage increases, 57 percent, in the country. MORE HERE And for broader perspective on youth and wealth growth in specific neighborhoods, despite citywide trends, check this Inquirer article out.
The number of children born to Center City parents between 2000 and 2008, a total that was 300 in 1990 andmore than 2,000 in 2008. Moreover, “nearly three-quarters of kindergarten students in Center City schools are drawn from downtown neighborhoods….So, not only are Center City denizens birthing, they’re staying” MORE HERE
And for dessert, though admittedly not nearly as broadly impactful, I offer you news that again Philadelphia has more per capita bicycle commuters (like me, mostly) than any other of the 10 largest cities in the country:
Late at a bar in my neighborhood, a friend asked me: how are you innovative?
His general assessment was that Technically Media, a consultancy, and Technically Philly, a news site, weren’t particularly innovative or interesting for 2011. We’re an online-based startup of 20-somethings creating journalism-fueled content. That might barley bass for envelope-pushing in the late 1990s.
Sure, we think editorial strategy — in which all organizations create content to build audience to have impact — is interesting, and that’s a big part of what we’re doing, but I wasn’t satisfied.
So I’m going to share what I came to: the five criteria of news entities of the future.
But, you can rest assured that I tried to learn as much as I could with my time there about the social services work and agencies on which our mission and some of my colleagues focused. I was blessed with serving a role that let me meet, speak and share with more of our members than most any of our staff, outside those serving direct care.
I encouraged our staff to use our blog as a way to share homelessness news, and I myself curated weekly news roundups on the subject. I also picked the brains of anyone I came in contact with in or outside ‘the system’ as it is often called.
Given all that, I thought I might share just some of what comes to mind as take aways and lessons from the world of homelessness, particularly in Philadelphia.
It gives us culture. It is a way to pay remembrance for those who came before. Yes, it’s a little bit fun.
In the world of news, there is a lot of tradition that needs to be lost. Unquestioned impartiality, balance without real context, an ignorance and distance of what funds it, a rigid belief in a strictly reactionary audience.
But, I’ve always felt, there is lot to be taken in from the past. I’ve been blessed to work alongside some talented and hungry older journalists who have imparted great wisdom on me. I thought some of that tradition was worth sharing as, in my own way, I try to preserve the best of it.
Below, find 25 pieces of advice about being a newsman that I take great value in.
OK, yah, it sounds pretty boring, and, well, maybe it is, but if you ask about our success (whatever it is) I think it has quite a bit to do with the meetings we’ve almost always held, from the very beginning.
It’s largely a style I’ve advocated for years that has now been further evolved, practiced and cemented into our culture with a lot of follow through from two colleagues who really buy into it and have crafted it on their own. So much do I prefer our meetings over others I often find myself getting into, that I often find myself bringing the style elsewhere.
Above, TED co-founder Chris Anderson talks about the impact of Youtube and other online video has on the world.
Youtube was a powerful part of moving forward content dissemination on the web. Suddenly there was a free place to host, distribute and embed easily video that drove traffic and audience.
About which time Youtube was overwhelmed with kitten videos, personal photos looped under copyrighted music and clips of everything in between.
But, through all the muck, there is brilliance. That much I’ve found since I first clicked on a Youtube link in an email in my college sophomore year apartment and shared with my roommate. Universities are beginning to share lectures online, and more teachers, lessons and ideas are spreading on Youtube. (Perhaps not as much as kitten videos)
To prove there is more than the nonsense, below, I share the 10 videos that have made the biggest impact on me and the lessons I took from them.
Someone with great influence and interest in the future of news and journalism once spoke with great concern of the loss of serendipity.
When someone picks up a newspaper, she shared, that reader is very likely to come across a story he didn’t expect or otherwise know about. In fumbling with pages and jumps, a newspaper reader is exposed to a carefully packaged product meant to inform. Serendipity is a natural, important and wonderful byproduct, she said.
The internet is destroying all of that, she implied. With narrowing audiences and narrowing focuses, we don’t trip over the important news like we did we newspapers, she lamented. What’s the answer to that, she asked.
With all of the respect warranted, I started, I don’t agree with that premise at all.