Linking methodology at legacy media online for competitor scoop: Example

A Technical.ly Philly reader sent a photo our way of SEPTA transit agency maps with a prominent station’s name renamed to reflect a nearby hospital chain, suggesting a possible sponsorship deal. Then our editor Zack Seward reported it out and we shared the item as an interesting possibility — SEPTA appropriately demurred from comment.

Then the name change was actually announced a week later.

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