I’m betting that a revenue model for newspapers will develop in the coming years -whether it be as a nonprofit or whether online advertising can be revolutionized. Many general interest newspapers will be lost, but a tier will remain for at least some time, I think.
But, gosh, I wish more newspapers would make the most of these uncertain times. No newspaper do I write more often about, criticize or compliment more, than the Philadelphia Inquirer – because it’s big, historic, once among the world’s best, my hometown paper and the only one for which I ever personally had a subscription.
I always say, though, that these lessons can go for all newspapers.
Continue reading Newspapers should make more money with their brand
