Sometimes when a word is really powerful, it gets over-used enough that its power dwindles. This happens in cycles, like how “collaboration” was sorely stretched in recent years as institutions got hip to open source culture, and now as “innovation” is being slid into the name of any new effort from any organization aiming to look forward-thinking.
That over-use doesn’t mean the word isn’t effective. It is. But it should mean it requires defense. So when I was asked to submit to business marketing magazine SmartCEO my own definition of the word and my process for employing it, I tried to do just that.
Continue reading Innovation is taking a risk on a new approach for an old challenge