Online News Association conference 2010: OK, now let’s work together

Online journalism has seen advances editorially, technologically and, more recently and perhaps more importantly, in sustainability, but the industry has yet to efficiently mature its methods of replication, according to my experience last week at the 2010 Online Journalism Association conference.

In spring 2009, major conversations were still focusing on what direction anyone should be headed, as the inaugural BarCamp seemed to suggest, and by last spring, the BarCamp conversation had grown enough to have presenters narrowing onto funding. Last fall, Jeff Jarvis held the Hypercamp conference at CUNY which largely focused on business models for niche sites, and, at the beginning of the year, the William Penn Foundation was focused on create an editorial investment in local Philadelphia public affairs news.

ONA 2010, in Washington D.C., showed another march in the broad conversation of those interested in the future of news, seeming to correlate a connective maturation in those three issues of primacy — editorial, technology and business — but there felt like a lack of real shared and collaborative best practices.

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Fund My Media J-Lab ONA pre-conference highlights

The J-Lab Institute for Interactive Journalism held a pre-conference called ‘Fund My Media’ before the launch of the Online News Association annual conference Thursday.

Building on last year’s pre-conference before the ONA national event in San Francisco, the morning of discussions, speakers and panels were decidedly focused on keeping online editorial products alive: from foundation support, to events to other for-profit revenue. The event preceded the ONA conference held today and tomorrow.

You can watch the archived livestream of the morning’s sessions here.

Full Disclosure: In conjunction with the J-Lab Networked Journalism Collaborative project and funded by the William Penn Foundation, the OMG Center for Collaborative Learning has generously sponsored and supported my attendance here.

Yesterday’s ‘Fund My Media’ morning series of sessions were inventive and practical. Jan Schaffer and crew put together a rich, insightful, varied and fast moving event. It was a pleasure.

I shared a slew of thoughts, which I think will be updated, but here are some first thoughts for those who weren’t as fortunate to attend, and perhaps even those who have:

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Switch Philly: a roundup after the first major, paid Technically Philly event

The speakers at the first Switch Philly, held Oct. 6, 2010, from left: Deana Zelenka, Zecozi; Steve Barsh, Packlate; Geoff DiMasi, P'unk Ave; Josh Marcus, Azavea; Greg Wilder, Myna Music

As I first shared last month, we at Technically Philly last week hosted Switch Philly, a tech demo event that we hope to host with some regularity and served as our first major, paid event.

It is the first in a series of events that a big part of making TP a sustainable business.

On the night of one of the most meaningful playoff baseball games in the sport’s history, we welcomed 170 people into the historic Levitt Auditorium of Gershman Hall at University of the Arts to hear five local companies pitch their latest, greatest innovation in just seven minutes, with no PowerPoint presentations allowed — though we made an exception.

That crowd included Councilman Bill Green, Inquirer columnist Mike Armstrong, RobinHood Ventures co-founder Ellen Weber, Genacast Ventures Managing Partner Gil Beyda, Independents Hall co-founder Alex Hillman and dozens more venture capitalists, entrepreneurs, journalists community leaders and more.

It was — for a tech business demo event — fast-moving, crowded and inspiring for the continued acknowledgment of this region’s technology community. We hope to have our next in early 2011.

Below, find a roundup of the successful event, including video, media coverage and more.

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Young Involved Philadelphia State of Young Philly Entrepreneurship panel take aways

Audience at YIP Entrepreneurship event.

Tuesday night was the Business and Entrepreneurship portion of a two-week event series called State of Young Philly hosted by the sprawling and popular Young Involved Philadelphia. (The event series closes this tomorrow, Friday, Oct. 1, with its showcase.)

I reported on this week’s entrepreneurship event for Technically Philly, through whom we co-sponsored the event.

The night, held at CBS 3 Studios north of Center City and drawing upwards of 60 young professionals, featured a half-hour panel discussion on the state of business in Philadelphia today and a half-hour breakout session in which smaller groups discussed actionable steps about improving the entrepreneurship climate here.

To close the event, panel moderator Bernie Dagenais, the former editor of the Philadelphia Business Journal and now CEO of the Main Line Chamber of Commerce, assessed that the sentiment seemed to be that public schools and the perception and practice of the city’s startup scene needs the greatest focus to grow Philadelphia’s business climate, but there was more to it.

A handful of important thoughts I took away from the panel discussion didn’t make it into my TP story, so I wanted to share them, which I will below.

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Switch Philly: the startup presentation event from Technically Philly

We’ve always said a niche news site has to look beyond advertising. We at Technically Philly have toed the water of events before. Well, we’re jumping all the way in now.

Earlier this month, we announced Switch Philly, a new business presentation event where five local companies will each offer entertaining seven-minute demos of their new products. Find TP coverage of our event here.

The event will be held Oct. 6, 2010 at 6 p.m. inside the Levitt Auditorium of the University of the Arts at Broad and Pine streets in Center City Philadelphia. Tickets for $9 can be purchased here — which helps us throw on the event, have others in the future and supports a niche news effort.

Much of the coverage goes to my colleague Sean Blanda, who is leading this initiative for TP.

The presenting companies at the inaugural Switch will be the following:

  • Azavea, the GIS-software firm based in the Callowhill neighborhood, will present sustainably-minded mapping and direction application CommonSpace.
  • P’unk Ave, the Passyunk Square-based web development company, will share innovative content management system Apostrophe.
  • Orpheus Media Research, the Old City tonal research project, will share music comparison software Myna.
  • Zecvozi, the stealth Northern Liberties sustainability tracking company, will launch at the event.
  • Packlate, the West Conshohocken discount vacation planning startup, will share its new deal-finding search engine.

Find the official press release here [PDF].

Jonathan Alter at National Constitution Center, a storyteller with authority

Philadelphia Inquirer Editorial Page Editor Harold Jackson, at right, interviews Newsweek senior editor Jonathan Alter about his latest book on the first year of the Obama presidency, as depicted at the National Constitution Center on June 22, 2010.

Riding into the White House, the angle was that Barack Obama would be a president whose celebrated communications skills would work to balance his governing inexperience.

But Jonathan Alter, a Newsweek senior editor and author of a new book chronicling Obama’s first year as president, says Obama has instead taken to private, dispassionate discourse on the issues, which he has struggled to liven up to connect with American people.

“So he seems aloof,” Alter said last night in front of a paying crowd of nearly 250 inside the Kirby Auditorium of the National Constitution Center. “And that has hurt him.”

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Story Shuffle: introducing a themed, first-person storytelling event

I like projects.

I enjoy pointing out skills, traits, knowledge sets or the like that I lack and want to develop and finding practical, fun, realistic ways to develop them as best I can — in small, attainable steps.

I love storytelling.

I want to be a better, more captivating, more experienced storyteller. I also bought a house back in December and was hunting a more original way to christen it.

With that in mind, a couple Saturdays ago, I introduced Story Shuffle to a dozen friends, mostly a cohort of former colleagues from my college newspaper days. It’s something of a themed, first-person storytelling event with lots of tasty food.

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BarCamp NewsInnovation 2.0: My take aways and experience

I speak during Technically Philly's afternoon session at BarCamp NewsInnovation 2.0 at Temple University on April 24, 2010, organization of which was led by Sean Blanda, at left.

They weren’t from around here, were they, shouted my neighbor across the street over the weekend.

She was talking about a pack of young journalists — from Florida and Washington state and California — who had invaded my Fishtown rowhome the weekend before.

That was perhaps one of the largest take aways I drew from attending and, by way of Technically Philly, co-sponsoring BarCamp NewsInnovation 2.0 April 24 — the staggering drawing power of the event in just its second year.

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BarCamp NewsInnovation 2: Who I’m hoping to meet

Nearly 200 journalists, bloggers, innovators and technologists have signed up to attend the free-to-attend second national BarCamp NewsInnovation un-conference held this Saturday from 10 a.m. to 5 p.m. at Temple University in North Philadelphia.

Last year, lots of attention came from the first national un-conference dedicated to news, information and journalism, and it was when I first became exasperated with the conversation that revolved around advertising and advertising alone as a print mode.

I spoke about community news sites with my two co-founders of Technically Philly and the upcoming challenges of branding online in a print-heavy community with the founder of NEast Philly. In both cases and what I felt was a bit of a trend, the conversation revolved around — even in April 2009 — about what had gone wrong and what we all were going to do about it.

In October, lead BCNI organizer Sean Blanda asked what should be different about the second. Lots of suggestions came his way, but I think one will happen a bit more naturally.

I’m expecting much more of a conversation about what we are doing now about the ‘future of journalism.’ So looking at the long list of attendees, I already have in my mind a handful of people who are doing things that I’ll be interested to meet.

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Future of News panel for Sunday Breakfast Club @ Union League

The historic, 145-year-old Union League of Philadelphia located on the Avenue of the Arts.

A tidy and frail little old man asked me to direct him to the coat rack. To walk him around the corner from the long and elegant main corridor of the nearly 150-year-old Union League of Philadelphia was my first deed.

If nothing else, it made for interesting conversation when I made it to the elaborate second-floor President’s Ballroom, featuring thirty foot ceilings, a spectacular chandelier and portraits of dour looking old white men. For an half-hour or so after 5:30 p.m., I handled a rum and coke and ambled about the pre-event cocktail reception of the Sunday Breakfast Club, a not-quite cloak-and-dagger, invitation-only private society for organization executives.

Perhaps nearly 200 members and guests of the seven decades young group patronized the open bar, chatted and nibbled appetizers. I did the same, more than a handful of times being approached by some degree of interest in the 20-something with a broken brown belt with black shoes.

No ma’am, I’m not lost. I’m on the panel to which you’re here to pay audience.

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