Speaking at Build Your Buzz Workshop with Empowerment Group

That niche vertical or hyperlocal news site that covers your community can be just as valuable as the big newspaper or local TV spot, I told an audience of nearly 20 as a panelist during an Entrepreneurship Week session hosted by the Empowerment Group last month.

The Kensington-based nonprofit who mission is “building a better Philadelphia by spurring economic growth,” hosted the week-long session of events — panels and lectures, workshops and happy hours — for small business owners and those interested in venturing down that path.

For the session on April 7, I joined a panel called ‘Build Your Own Buzz’ that was additionally manned by Alex Mulcahy, the founder of the popular, sustainability-focused GRID Magazine, Jim Sofran, an executive with Chicago-based Groupon and Deni Kasrel, a local marketing agent.

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