I’ve met a lot of startups trying to get rid of business cards. Because they seem old and create obstacles.
I often gather several business cards from events and days later will go through them, pulling out the people who are the most relevant for something we talked about, someone whom we have a next step. That friction makes sense. It causes an opportunity cost: by making me take several steps, I am more selective.
There’s this concept of an efficiency tax, that sometimes we want friction. It helps the experience. Business cards are one of them.
Continue reading In defense of friction (Or, yes, I think business cards still make sense)