Has anyone ever successfully used an elevator pitch?
I don’t know if I believe preparing a 15-second statement about myself in preparation for when a professional idol, mentor or potential employer-of-my-dream-job asks for it, perhaps in an elevator, is really anything more than HR lingo.
Some folks in public relations relish the opportunity for their clients to respond to journalists in e-mail.
The message can be crafted, measured and direct. Really, it ought to be a great opportunity, but most times, in my experience, I see the difference between a wizard in media manipulation and some hack. The lessons are for reporters and PR reps alike.
Mark this off the list of simple things I wanted to get done for this site.
I made the above banner, though I don’t have plans for using it as a header. Rather, it’ll serve its purpose as a focus when I need one, in places like on my blogging experience page. Something that no site in the world needs but will get action if it exists.
So if it’s always important to brand yourself, now is a particularly important juncture for this underemployed writer. For more than a year now though, leading up to and continuing beyond my college graduation, I have employed and developed a growing online community of methods to take control over my Web presence.
I am obsessively trying to find ways to market myself online like more and more multimedia journalists of all ages and experiences. So, what are you doing to promote your name?
The first comment I got came from one of my oldest friends: “Wow, you are Sellout Central recently!” Surely noting my July foray into Facebook and other social networking experiences of late. I was a long hold out, interested in their function but critical of their effects and bored with their benefits.
The site itself launched in September 2004, and during that summer, while I readied to begin what would be a transcendent tenure at Temple University in Philadelphia, founder Mark Zuckerberg was watching his baby explode. From its Harvard roots, through other Boston and Ivy League universities to Temple and much of the rest.
I can remember first hearing about it in late August 2004, on a porch of my college dormitory. From the very start I ignored it.
I can remember hearing it roll out to other, smaller universities and then excitement because friends from community colleges could join – with institution e-mail addresses. I continued to ignore it.