Because they haven’t reached out to the blogosphere and received in return the currency of the Internet – incoming links.
This isn’t something I put on the Inquirer Harrisburg bureau staffers, nor am I trying to criticize the Inquirer. Rather it is the newspaper I read, so my criticisms and suggestions often fall their way, though I think they’re widely applicable to newspapers across the country.
I got heavy traffic on a recent post of mine in which I complimented the video product (particularly Philadelphia Business Today) but regarded it as incomplete in many ways. I haven’t shifted much on my analysis, but I have learned I put the wrong address on the post. Find out where it should have gone below, and what every newspaper – or company, or organization, or individual – can learn from it about branding.
As Google applications have grown in popularity during the past few years, journalists have taken to see Google aps as a way to better unite newsrooms.
The advantages are clear, but having only used Google aps for a couple years, and a couple for half that, but I have already found a number of faults with these free Web-based services, particularly for journalists.
I think the Philadelphia Inquirer is doing at least one of its online videos right – mostly.
The storied newspaper’s business section puts out a daily, noontime, three to five-minute news show called Philadelphia Business Today, and it has developed into one of the best newspaper-produced videos online. What are they doing right? What are they doing wrong? What can newspapers across the country learn. And Is anyone watching?