A host of people smarter than I am call Philadelphia magazine home.
Better writers, reporters, editors, designers, photographers and more. I suspect they know worlds more about the business model, their print product and Web presence, but I can’t help but think Phillymag.com has a lot of work to be done.
Their lessons are worth learning for all publications on the Web, particularly magazines. Philadelphia is too large a market, and Philadelphia magazine is too historic a product for both not to be served by innovation in every field and industry.
Below see four broad areas Philadelphia magazine can improve its less-than-remarkable online product.
Continue reading Four ways to improve the Philadelphia magazine Web site