(This originally appeared a Linkedin article)
Newspaper veterans keep trying to rebuild newspapers.
The impulse is rarely stated so bluntly. But you hear it in most strategy sessions about “saving local news.” Funding and analysis focus on a town-square-style local news bundle that newspaper veterans are determined to sustain for shared identity.
I actually agree with the civic benefits of a single, professionally-curated website, newsletter and social feed that approximates what’s happening in a place. I benefit from such efforts, even if I don’t share the deep emotional connection that people who loved the best years of local newspapers do.
Yet single-mindedness squeezes out other ideas. This blind spot is illustrated in the way the term “multi-local” is currently being discussed and digested by journalism insiders.
Continue reading Multi-local news can thrive when it’s about more than just place