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Journalism is a strategy, not an industry.
Newsrooms should rethink their competition. Journalism organizations are in dozens of different businesses. What we share in common (journalism DNA) makes us more partners than adversaries. The many businesses that are competing for the revenue and not providing other community value, like service journalism, are the real competition.
This was the focus of a lightning pitch I gave this weekend at the national Online News Association annual conference in Denver. Below find my slides, audio and some tweet reactions I received.
The talk title came from a presentation I gave at a journalism educators conference at CUNY this summer. I used that line and got some feedback. I wanted to dive deeper on it.
Below listen to audio of my presentation and see my slides.
Download here
And some tweets that came out during the presentation:
.@technicallym's @christopherwink talks about developing meaningful communities at #ONA16 #ONAphilly pic.twitter.com/tciamwWv5t
— Melissa DiPento (@mdipento) September 17, 2016
Journalism is the act of helping a community reach the closest approximation of truth about itself –@christopherwink on Technically mission
— Julia Haslanger (@JuliaJRH) September 17, 2016
Wow, @christopherwink "journalism is a strategy not a business" some good dynamic thinking going on at @technicallym
— Ben Connors (@BCatDC) September 17, 2016
"Journalism is a strategy not an industry," says @christopherwink. #ONA16
— Aram Zucker-Scharff | @Chronotope@indieweb.social (@Chronotope) September 17, 2016
https://twitter.com/cecilianowell/status/777271337739923456
.@christopherwink at the #ONA16 lightning talks tells us to rethink our competition pic.twitter.com/NqKLLClR2V
— Mandy Hofmockel (@mandyhofmockel) September 17, 2016
@christopherwink competitions for journalism #ONA16 pic.twitter.com/5PJ2J5A9jR
— federico badaloni (@fedebadaloni) September 17, 2016
.@Technical_ly is great at staying focused on helping its community; tries to create value. Journalism is a strategy, @christopherwink says
— Kyle Hansen (@kylebhansen) September 17, 2016
@christopherwink definition of journalism #ONA16 pic.twitter.com/o0hq9r4v0v
— federico badaloni (@fedebadaloni) September 17, 2016
Made friends w/ this guy & somehow he gets the last word at #ONA16 lightning talks. @christopherwink #micdrop pic.twitter.com/owyfaZ2py4
— Dacia L. Johnson (@DaciaLJohnson) September 17, 2016