Well that’s a nice perk of the job.
It wasn’t so long after I started my job as national media director at homeless running nonprofit Back on My Feet that I was presented with what would be a rewarding opportunity. Not so long at all after I first started talking about how traditional marketing was just a small part of what I thought mission-orientated nonprofits should be chasing for audience building.
Not a month into the job I heard that HCI — the publishing house that hit a home run(s) with the Chicken Soup for the Soul book series that reigned commercially successful, if critically panned, for 15 years — was finalizing Ultimate Runner, the latest edition of its newest anthology series, and had an opening.
I was working for a running-involved organization with compelling stories and came from a writing background. I also had been blabbing about how we needed to involve ourselves heavily in content creation. This sounded like something to chase.