Christopher Wink » Twitter

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Christopher Wink — Fri, 07 May 2010 13:30:57 +0000

Buy Dormonoct Without Prescription, [caption id="attachment_1170" align="alignnone" width="470" caption="Tracking our Twitter followers from January 2010 to April. Dormonoct samples, Back on My Feet launched a campaign on the Web in January."][/caption]

Last month marked three months since I started at nonprofit Back on My Feet and launched a concerted effort to share more member stories and help develop a better, broader online relationship with our volunteers, australia, uk, us, usa, canada, mexico, india, craiglist, ebay, Buy Dormonoct online cod, members and supporters.

The first step in that process was to reawaken our social media accounts -- the best platforms to create Web communities and ones buttressed by an organizational blog that I hope to more formally announce soon, Dormonoct pharmacy. Dormonoct over the counter, Because our organization is all about accountability, we wanted to see how we've done, where can i order Dormonoct without prescription. Where can i buy cheapest Dormonoct online, I thought some lessons or benchmarks might be able to be garnered for others interested in social media use by nonprofits or other organizations, so I'll share our progress below, buy Dormonoct without a prescription.

It's important to note that no one was explicitly in my role before I joined, though someone was responsible for social media use, Buy Dormonoct Without Prescription. Buy Dormonoct no prescription, Still, there wasn't a lot of experience or perhaps even interest in their uses, order Dormonoct online c.o.d, Buy Dormonoct from canada, so, though all of these accounts had started, buy cheap Dormonoct no rx, Buy Dormonoct online no prescription, there is something of a starting from the beginning feeling.

As I mentioned in last week's post announcing my seeking an intern, where can i find Dormonoct online, Dormonoct from canadian pharmacy, social media is really only one of four big roles I'm filling, so I can't give it as much attention as I'd like, buy Dormonoct no prescription, Dormonoct samples, but it's certainly a priority.

Take what lessons from these figures that you can, buy Dormonoct without a prescription. Buy Dormonoct from canada, Twitter -- Though our organization is developing chapters rapidly, for now, buy Dormonoct without prescription, Buy Dormonoct online cod, I'll be maintaining a single Twitter account.

Buy Dormonoct Without Prescription, On Jan. 18, rx free Dormonoct, Buy Dormonoct online no prescription, our Twitter account had 335 followers, 99 tweets and was listed 30 times.

Today, Dormonoct price, Order Dormonoct online c.o.d, our Twitter account has 770 followers (and we're following fewer than 150 accounts), 564 tweets and is listed 54 times.

Facebook -- I'm using a Back on My Feet organizational Facebook account to then push content to chapter-specific Facebook pages (though we'll have to transition older groups to pages) and am having a single staff member in each chapter offer more daily updates to those chapter pages, buy no prescription Dormonoct online. Dormonoct for sale,

On Jan. 18, purchase Dormonoct online no prescription, Where can i find Dormonoct online, our Facebook account had 727 friends and was only sporadically active

Today, our Facebook account has 1, purchase Dormonoct online,087 friends and updates between three and seven times a day with member updates, running quotes and news and links to our blog.

On Jan. 18, our Philly chapter Facebook group had 711 fans; our Baltimore chapter group had 311 fans and our DC chapter group had 75 fans.

Today, our Philly chapter group has 953 members; our Baltimore chapter group has 397 fans and our DC chapter group has 418 fans. All update between one and three times a day.

On Jan, Buy Dormonoct Without Prescription. 18, we didn't have Facebook pages for our May 24-launching Boston chapter, our fall-launching Chicago chapter or our signature event, the Stroehmann Back on My Feet 20in24.

Today, the Boston page has 157 fans, the Chicago page has 32 fans and the 20in24 page has 161 fans.

Photos and Video -- Youtube is proving nothing more than a repository for our events and member videos. Before I arrived, we had purchased a premium Picasa account, so at the moment all chapters are feeding into a single account for hosting purposes. I may need to transition these to chapter-specific accounts, though I haven't the foggiest how to best do that.

On Jan. 18, our Youtube account had 10 videos and 12 subscribers

Today, our Youtube account has 32 videos and 18 subscribers

On Jan. 18, our Picasa account was home to 91 photo albums from two chapters

Today, our Picasa account is home to 130 photo albums four chapters (including Boston happy hour snaps)

What do you think.

Six Twitter applications I actually use and recommend for news organizations

Christopher Wink — Fri, 26 Jun 2009 13:30:15 +0000

Updated: July 2, 2009 @ 11:43 p.m. with another app. Updated again: Sept. 16, 2009 @ 10:12 p.m. The world doesn't need another Twitter post. But, with the surging number of third-party Twitter applications and posts and stories surrounding the buzz service of the moment, I find it's easy to get lost. Admittedly, I've done my fair share of Twitter coverage here, as with social networks generally, but I wouldn't take the title of social media guru if it was gifted me. I just thought it was worth sharing the few services I do find helpful, particularly for those using the tool to grow a Web product. Because, despite the buzz and the more likely reality that it's probably a bit more of a tool for the few than for the masses as it's currently being portrayed, I think it has the potential to be one of the most valuable social media tools. The conversation and link-sharing employed by those whom I most like to follow are testaments to what is good about Twitter. ...And believe me, there is plenty of bad. Below, peep six Twitter tools that are actually worth your time.

Advanced Twitter search -- Every news organization should be using the opportunity to find people talking about your region or industry, in order to find new followers. For Technically Philly and NEast Philly, it's an opportunity to grow our readership. It's certainly not something I necessarily recommend for individual users because, well, that might come off simply creepy. But, earlier this month, by searching for people near Philadelphia who were tweeting about Billy Joel, I was able to find folks who went to a tribute band concert in Northeast Philadelphia and share our coverage.
CoTweet -- The Philadelphia-regionally based application affords you the opportunity to tweet from multiple Twitter accounts and forward-post tweets. It's great for any work use of Twitter.
Twitpic -- Photos get a lot of traffic, so get yourself a password and e-mail or forward from your mobile device shots of what you're covering or visiting.
Twitter Counter -- No one wants to follow too closely the metrics of something as inane as social networks, but if you're going to do anything, you ought to do it well. Math can help you. Every few weeks, it doesn't hurt to chart your progress in adding followers compared to others on the twittersphere. The numbers don't lie. I can also keep track of buddies.
Qwitter -- I love the concept. You watch your Twitter follower count dip, but you're not sure who left or why. This service will send you an update when someone leaves. I signed up recently and haven't gotten a note yet, so, well, either the service is bogus or those followers I've lost were simply accounts that Twitter shutdown for being spam.
BackTweets -- While most who shares links to your work offer an @reply, many don't, as I've found by following the site's chronicling of those linking back to Technically Philly. This is a great way to follow discourse following your product and finding new followers.
Yes, a Seventh: Tweet Effect -- This nifty device will show you after what tweets you gained or lost followers, and no, I've garnered absolutely no knowledge from it and it still interests me.
Yes, an Eighth: Twitter Karma -- After growing my following list to several hundred and finding I was losing value in following so many, I wanted to mass clear many. This tool made it easy.
Follower Monitor -- This is a Twitter user who tracks users who stop following you, doing what I found Qwitter didn't.

Some reading that might actually teach you something about actual value in the mostly otherwise self-serving and overly fashionable-at-the-moment social network:

Top 21 most-visited Twitter applications -- Tech Crunch
Kevin Rose: 10 Ways to Increase Twitter followers -- Tech Crunch
How 11 mayors use Twitter
How Newsrooms Adapt to Twitter -- Editor and Publisher
Newspapers that use Twitter
Gain more followers for your news organization

Are Twitter and Facebook slow on monetization for fear of advertising?

Christopher Wink — Thu, 25 Jun 2009 13:30:49 +0000

The funny thing is that with all their growth, Twitter and Facebook haven't made a damn dime yet -- despite all the hemming and hawing about their influence, most recently in the Iranian post-election dramatics. With their incredible traffic, there was a time when advertising would seem like a natural choice. Even though they are considered among the most powerful Web products, they seem to be missing monetization possibilities, if not outright ignoring them. Twitter is trying "innovative" revenue streams like, maybe, TV shows. Could it be part of the fear that advertising prices could be in trouble? Because, of course, Facebook should be any marketer's dream, as the most dramatic example of the power the Web has for data collection. Recently, Facebook was valued at billion, setting Twitter at .7 billion, but, without any real method of making money installed, the Wall Street Journal has questioned the valuation of the company to be, as Business Week reported, more than twice the market cap of the New York Times. But, it seems it won't be advertising, or at least that won't be a primary strategy -- something with which I certainly agree. So as they toy with new monetizations, I figure one of two things will happen, an enormous Web 2.0 bubble will burst or these two social networks will help lead us into a post-advertising focused world. Am I missing anything? Does that make sense? Which is it going to be -- will a billion Facebook valuation seem laughable years from now or will this be a point in history where traditional display advertising will only be a secondary revenue stream? Cartoon from Ohio.com.

Technically Philly vies for Knight-Batten Awards for Innovations in Journalism

Christopher Wink — Mon, 22 Jun 2009 13:30:25 +0000

Update: We lost. Grant money in journalism is flowing freely in a tightened economy and a historic juncture in print media. Seems like an opportunity. So, my two partners and I, who founded Technically Philly, applied for the Knight-Batten Awards for Innovations in Journalism, a ,000 grant to support new ideas in news. See our submission here. We thought bringing together two niches -- the geography of Philadelphia and the industry of technology and innovation -- and diversifying revenue streams -- going beyond advertising -- was a new enough model that it might catch the eye of a judge or two. We walked into a meaningful business, social and startup community in a major metro region's creative economies and began reporting, relying on our interests in social media, community reporting and professional and ethical journalism. We recently introduced advertising -- a small first step in monetization --and feel that a grant for ,000 could afford the three of us an opportunity to work full time for perhaps as much two months or more. Considering how pleased we are with our traffic growth and the response from the community, we're thrilled by even the chance at the opportunity to give full time to a project none of us have been able to offer even part time thus far. Unfortunately and entirely unsurprisingly, there is some stiff competition from the nearly 100 submissions that were entered. Below I share some of the more interesting submissions I saw and my thoughts on our viability. Big names

CNN/Facebook Inauguration Collaboration -- CNN.com collaborated with Facebook to create an interactive online experience where viewers shared their experiences of Obama's inauguration from 8 a.m. till the last inaugural ball. Four anchors provided coverage from the Capitol grounds in DC, while a special report was given from the CNN's headquarters in Atlanta. Online users could update their Facebook status directly from CNN.com Live video player in real time. On Facebook friends could click the CNN tag and join the live chat on CNN.com. There were 26 million live video streams on CNN.com, 1.3 million concurrent streams, 2 million Facebook status updates, and 1.2 million RSVPs on Facebook before the event. I was confused by another Facebook-related submission that already took place -- where is the money meant to go?
This American Life Live! -- This American Life took advantage of HD satellite technology to broadcast a live performance to movie theaters across the U.S. More than 50,000 people gathered in their communities to watch this broadcast. This American Life utilized podcasts and social networking sites to promote the event and survey fans before the event to get feedback. An encore presentation was held due to massive interest.
Ledger Live -- Breaking down the barriers between the newsroom and the community, "LedgerLive" committed to video in the summer of 2008. Using different types of social media, the Star-Ledger's webcast showcases the newspapers videos, brings viewers into the newsroom, and includes them in some content decisions. Columnists and reporters are guests on the show.
The AP Economic Stress Index -- It combines unemployment, foreclosure, and bankruptcy data down to the county level to create an index of the overall health of the economy. The data are displayed on a clickable map and the data can be mashed up in several ways to dig deep into the numbers.

Social Media

Tagging Names in Facebook -- This facebook application would allow users to tag names in news stories. As tagging photos on Facebook is so popular, the hope is that tagging names will bring a new audience to news articles. This application was developed by ASU engineering and journalism students who are very familiar with facebook. This is set to premiere during varsity sports season, when athletes, coaches and parents are likely to tag.
Twitter integration -- The Des Moines Register used Twitter to help report on Iowa's gay marriage decision by creating a hashtag, aggregating Twitter users' tweets using that hashtag on their Web site, and getting live tweets from reporters after the decision. Their hashtag was listed on Twitter's top trending topics, and they are planning more Twitter reporting projects for the future.
Video Your Vote -- "Video Your Vote" records voters experiences of the 2008 election by providing over 1,000 flip video cameras, using voters cameras, and teaching citizens laws regarding recording and voting. 2,500 videos were received from 50 states and several foreign countries to depict the election moments from different points of view. PBS, the NewsHour and YouTube collaborated to create this project in efforts to share the realities from the day, which gained 300,000 views on YouTube.
What Is Barack Doing? -- What Is Barack Doing? aggregates presidential news from many different sources, from the major networks to social networks. It uses good Web design practices to increase usability and accessibility.

Philadelphia

Street Level Philadelphia -- After working as a photographer for 10 years for the Philadelphia Daily News, Jim MacMillan taught himself how to shoot, edit, and produce video for the Web and created 1-2 minute video reports. He reported, filmed, voiced, edited, and produced the videos alone, and tried to tell the stories of Philadelphia on a personal level.
PlanPhilly -- An organization that reports on and seeks to bring transparency and openness to Philadelphia's design, development, and planning as an experiment in project-based journalism. It has developed partnerships with some of Philadelphia's mainstream media outlets, and seen their unique visitors double in the last year.
Philadelphia Neighborhoods from the Temple University School of Communications Multimedia Urban Reporting Lab class -- Temple U. project covered 20 predominantly minority Philadelphia neighborhoods by sending student reporters to do multimedia reporting. The program also trained community residents to use programs like Final Cut Pro, Flash, videography and blogging so residents could tell their own stories. One story about a racist police officer generated enough mainstream media coverage that the officer was fired. (A story written by Shannon McDonald certainly seems to have put the program's recent incarnation on the map)

Others

AmherstWire.com -- A student-run online magazine, a project of the Journalism program at the University of Massachusetts in Amherst. The site offers a wide array of content, including various beats localizing current events, a video blog that tracks the pulse of campus opinion, and the Global Beat Blog written by students studying abroad. The main section of the site includes periodic, in-depth feature packages that tackle major issues from multiple angles using non-traditional storytelling techniques. Over the course of three semesters, a small group of full-time students were able to produce a high quality, professional news Web site that attracted a worldwide audience with a budget of well under ,000.
American Indian online journalism -- To interact with readers and to attract a younger audience, The Circle (the sole source of print journalism for the American Indian community in the upper Midwest) has created an enhanced web edition. This allows readers with limited access to transportation to interact with other communities and lets users share their stories on the site. As of June 1, 2009, there are over 350 registered, and 7 bloggers getting ready to go online with Native-specific topics.
Newspaper Tycoon from Eastern Illinois University -- An idea for a video game wherein the gamer is a newspaper mogul responsible for all the aspects (both business and journalistic) of the newspapers he/she controls. The game has not yet been developed so it does not exist. At this point it is just an idea.

I'm personally unsure of proposals dominated by only-citizen contributors -- concerns about their stability and where advertising money is going. There are some innovative ideas, but I am happy with our submission. If not the best, I feel like ours is a model that could offer important coverage for other communities and, as I wrote above, I think that ,000 grand prize could have a far greater impact on our project than many of the others. I also am proud that we are moving ahead with our own monetization, so that money will only help us surge forward toward a truly sustainable product. Do we have any chance? What are some other submissions you like?

The AP Economic Stress Index combines unemployment, foreclosure, and bankruptcy data down to the county level to create an index of the overall health of the economy. The data are displayed on a clickable map and the data can be mashed up in several ways to dig deep into the numbers.

Despite declining traffic, @ArthurKade is a story, what that means for media

Christopher Wink — Mon, 15 Jun 2009 13:30:01 +0000

If you leave your car door unlocked, with the keys in the ignition, and your car is stolen, I don't believe the crime is any less heinous. Stealing is wrong, no matter the level of difficulty. I read that somewhere recently and it resonated with me, reminding me of a Philadelphia story that speaks to the importance of old media, the power of social media and the future of them both. Former Center City financial planner and current aspiring actor Arthur Kade has become a story. Since February, he has been chronicling the throes of his plight charging toward the spotlight through long, personally-involved and mildly misogynistic missives on his blog and in YouTube vidoes of increasingly cartoonish self-admiration. He'll lead posts with things like "My game with girls is so sick, but even I couldn’t get through the situation that I had to deal with last night..." and is getting attention for his Kade Scale for rating women.

HOW HE GOT HERE

Whether Joey Sweeney likes it or not, the brains behind Philadelphia culture blog Philebrity first gave the world Kade and has continued covering Kade. That led to Kade, who grew up in the Rhawnhurst neighborhood of Northeast Philadelphia, taking the virtual tour of the Jersey Turnpike when New York's Gawker took notice. As you might have guessed, a flood of other blogs then followed, yes including popular Hot Chicks with Douche Bags, though the site doesn't have permalinks. He spent 45 minutes on the Danny Bonaduce nationally syndicated radio show. What thrust him from Web 2.0 quasi fame to a degree of Philly regional mainstream attention was the profile of him and his plight in this month's Philadelphia magazine -- broken by freelance writer Brian Hickey, who himself had quite a tale in the mag. Last week, he was an attention grabber for an otherwise anonymous fashion show in a city not known for its fashion shows, and then he was the focus of a rather aggressively named Q&A with the popular city blog Phawker. The final regional touch came with an appearance on a smaller TV news outlet -- though it, too, proved critical. But, what, pray, does this all mean?

THE IMPORTANCE TO OLD MEDIA

Back in early March, I pitched Kade to an editor of mine -- not a profile, but, I suggested, a take on what he means for social media. I was shot down and, really, I wasn't terribly concerned. Then, he was just blog fodder being tossed around and ridiculed in the comments of his site, so part of my pitch was suggesting to my editor that he was too ridiculous and the social media star isn't trite enough -- trite, yes, but not trite enough -- so he would find mainstream coverage. Frankly, I said, I was concerned some New York rag desperate for online traffic would suck it up and do the first actually reported piece on him, rather than the blog links and Kade quotes. My editor didn't buy it, and part of me was happy with that, so I didn't put up much of a fight. Because there's a power in old media. Folks always wanted to sell newspapers or magazines, but to many, there are what they'd probably call standards. While I defend Kade's right to write openly, if hilariously, just as I would defend someone's right to keep her car door open with the key in the ignition, he is still just an aspiring actor with a few extra roles behind him. [youtube http://www.youtube.com/watch?v=TmLOLnW886w] He's not the first criticized story that came almost entirely through social media -- I wrote about rising hip hop star Asher Roth back in April. So Kade the story isn't much more than buzz. It is, of course, like rapper Roth, a reminder of the already known platform democratization of the Web. Kade the story was made by Philebrity and Gawker. We still need magazines, and TV news and radio to make it "mainstream," but clearly those rules are lessening. I pitched to my co-editors at Technically Philly, which covers technology and innovation in Philadelphia, the idea that I do some real reporting on Kade to, firstly, make certain he's real -- a very real part of me still believes Kade's persona could be one of the greatest and most elaborate practical jokes of all time. But we decided it would only be seen as link baiting. We also decided it was a bit off our coverage focus; while we want to cover social media and the community it has in Philadelphia, we can't do it too much -- last month I profiled adult film star Stoya for Technically Philly, which became the site's best read story ever, but that happened without much support, it seemed, from TP's most loyal readers. So Kade has yet to make even a mention of an appearance on TPhilly.com. Not out of spite, but because he isn't truly star enough to make the social media angle work, nor is he otherwise fitting a piece on our site. That thinking was, we thought, a nod to old media and our hope that we can develop into a news site, not a blog -- though there is very real value in both, I say. When newspapers were king, Kade-like stories would be told by certain types of newspapers -- tabloids, perhaps -- and that exists on the Web, too. It's good that there are outlets to cover those stories, but the value of the leaders of old media was always their packaging, their decision of what was news. The benefit of the Web is that there is more information available than ever, but, of course, the danger is deciding when someone like Arthur Kade is deserving of celebrity. Those old media brands still need to dispense labels of success, I think. I hope online news startups can continue to develop -- like Politico -- to be able to take over that label-making power (I humbly assert that I hope Technically Philly could someday serve that role in the future for the Philadelphia technology community if we continue to make responsible and respected choices about coverage). For now, we need old media standard-bearer brands to carry weight and not fall into the social media buzz stories too often.

WHAT HE MEANS TO SOCIAL MEDIA

Kade probably won't be a satirical persona -- that would be too fantastic. Although, if imitation is the highest form of flattery, Kade has won some flattery -- a spoof Twitter account has more followers than his own. But, yes his growth is a big victory, I say, for those who enjoy the bootstrapping possibility of the Web. He is, others will counter, a real dark spot. He's gone to the lowest level. Because of absurdity and Internet communities who love to condemn and criticize under anonymous handles, Kade's traffic spiked. An aspiring actor in a region of the world chock full of them catapulted in attention for being arrogant, base and overly focused on cookie-cutter images of female beauty. What message does that give other struggling actors in Philadelphia, or New York or Omaha? That social media is a tool, yes, but also that social media can be most powerful for the most obscene. For all the hate that spews on his site's comment fields, people continue to tweet his name.

THE STORY OF HIS ONLINE TRAFFIC

But there's another lesson to be learned and, here, I think is where social media can be defended. According to the May numbers from Compete, Kade's site pulled 18,000 unique visitors, a 54 percent decline from its high of nearly 40,000 in April. Numbers from Quantcast, which are pooled differently (to be fair, his site isn't quantified, which means the data are even more rough), say he brought in 1,500 people -- that seems low, but the point is made, as it shows a precipitous decline after a late April high water mark. The attention from the Phillymag story will no doubt help and one month is hardly a trend, but it might not be unfair to say the likely brunt of his past readers -- casual voyuers and passersby interested in his audaciousness and vanity -- have seen enough. So, yes, social media rewards the worst, but only in small doses. There is no shortcut to real stardom, even on the Internet, at least not in any real, sustained and respectable way. If Arthur Kade really builds a brand online, it will be because of added value or real successes, decided upon by real, established brands, not blogs and certainly not anything I say. You can rise to prominence quickly with social media, but it'll be fleeting, unless you're really adding value. And in that way, working humbly, consistently and persistently, it will take time, like real success always has. The values do transcend. We're just learning the normative respones to it all. I remain enthralled with Arthur Kade and likely others do, including some of his most critical, albeit often purposefully subtle, commenters. But I suspect we're in the minority. Ten thousand monthly uniques is a fine number for the personal site of an aspiring actor without any major credits on his resume, but it isn't the star that might warrant the degree of mainstream attention he's received. (That total rivals traffic for the personal sites of Will Smith and Ashton Kutcher). The reality is that, as much as I like his story and will defend someone's right to -- even obnoxiously -- put their life on display, he isn't, I'm afraid to admit, a very good actor. [youtube http://www.youtube.com/watch?v=dKklw_JW5Kk&feature=channel_page] So, my voyueristic interest in a man putting his entire life online -- and in an amusing way, albeit in a shock and ironic way -- is real, but his successes aren't -- at least not yet. Maybe he'll model, something I could see him accepting as an alternative, although he has written about trying to distance himself from past modeling he's done. But unless that or something else extraordinary happens, I suspect his online traffic -- which made him an actual story -- will fade. So, that means, he will too.

What Twitter is really for

Christopher Wink — Mon, 06 Apr 2009 13:30:35 +0000

Get your twitter mosaic here. Oh man, how done are you with Twitter news reports? Mostly, news stories on Twitter include a nut graf that looks something like the following passage from a recent piece in the New York Times near-obsessive coverage on the social medium:

In its short history, Twitter — a microblogging tool that uses 140 characters in bursts of text — has become an important marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online, as well as giving the public the ability to speak directly to people and institutions once comfortably on a pedestal [Source].

Many media are still reveling in introducing Twitter, in which they take a local user of new media and play their explanation with clever puns or skeptical variations of Twitter, tweeting, twittering, etc. Other pubs are trying their own new takes on the service, to the point that plenty of snarky bloggers and even news hounds are tired of the stories. Rightly so, considering Twitter just turned three, hardly a new phenomenon. But all these folks joining the game, following that common nut graf, I think, are missing the point, particularly journalists. I don't think regularity matters as much as the balance between two Twitter features in my personal evaluation of someone's use of the site - TwitterGrader be damned. That's conversation and links. I never tell anyone he needs to get on Twitter. As a friend first described it to me almost two years ago, "Twitter is a time suck." And, of course, it is. But, it can be of great value, particularly to journalists. Many feel that, so reporters are flocking to the site, and people are tracking what newspapers have, too. But too few are talking about how they should be best using Twitter. Check a hilarious indictment of Twitter, I found from a friend: [youtube http://www.youtube.com/watch?v=PN2HAroA12w]

Conversation

It isn't an effective RSS feed, as some are suggesting rather firmly. It is important to note, though, that while the real game is about conversation and I maintain that's what will help newspapers and other media find new readers and followers, there are exceptions of status. The New York Times Twitter account offers nothing more than an automated and regular trolling of its latest headlines, but it has some 450,000 followers. Some suggest that Twitter could become a replacement for RSS feeds, something I don't dismiss, but I newspapers have to stay in the game for now -- unless you have become a brand of meaning like the N.Y. Times (i.e. it makes individuals feel educated, important and involved to be seen as a reader of the Times). The value of social media like Twitter is a democratization of many conversations - news being one. In Philly, when a Fox 29 reporter was swiping Inquirer coverage without attribution, a Twitter user reached out to the news station and the daily newspaper. Karl Rove follows me on Twitter. Whether it will ever be used or not, that's a line of conversation that could never have existed a decade ago. I have made professional acquaintances with people online, and then followed that with personal interaction. Unfortunately, some news outlets, editors and reporters are scared of this two-way dialogue that defines new media, so not all interaction has followed. That conversation is still necessary for media and will likely always be necessary for individual Twitter users. Mix it up. Meet new people, find new ideas and concepts.

Links

Now, a role that an automated RSS feed does offer is something many other users don't: links. While conservation is great, all those who have attempted to write the rules of what Twitters users shouldn't do suggest inane and personal chatter between individuals that could be better done via instant message, Skype, a Twitter DM, a phone call or, you know, in person should be forbidden. In choosing whether to tweet or to direct message, just think whether there's a chance someone else might have something meaningful to add to the conversation. That's the point of the chatter, to allow for consensus building and crowd-sourcing. So, assuming you don't have the celebrity to write simple phrases or suggestions that might craze the masses, like ?uestlove and Shaq have, Twitter is a great place to share ideas, and online, that means sharing links. We're entering the link economy, where links matter. In any dialogue online, it ain't true if you can't give me a meaningful link to back it up - one of the great values of transparency for news makers and tellers. If you want to discuss a trend, you better link out to the data, so I can check your math. Twitter's role as a feed reader could be a reality, but I still see a role for active linking on Twitter and the additional role of RSS feeds. As feed catchers add the possibility of sharing items from feeds - as Google Reader revolutionized - I see them as a means to share links with friends or colleagues. I personally use Google Reader, an online application for which I see possibility of improvement but still love and respect it. Because I believe all journalists should be using a feed reader of some kind, I certainly would recommend Google's take at it. So, among a cohort of peers, I do share links. But, I have a much larger audience on Twitter, though a small percentage of them are watching their feed at a given time. Still, my Twitter account, as my followers may note, relies heavily on links - some my own, though I'm making a point of being a bit humbler on the self-promotion front, and many outside sites. So friends, join Twitter if you must, but don't follow the news reports so closely. It doesn't have to be about every inane detail if you don't it to be. Share links and conversation with me and others.

Inquirer: Philadelphia's fine arts and social media

Christopher Wink — Tue, 24 Feb 2009 13:50:49 +0000

I was interested to cover the convergence of social networks and fine arts institutions in a story running in today's Inquirer. While it focuses on Philadelphia examples, there are broader implications, I think.

On Valentine's Day, Pennsylvania Ballet staff members stood in the Merriam Theater's lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel. What the mostly graying matinee audience made of the invitation to an online video-sharing site is unclear. What is clear is that the Pennsylvania Ballet is not alone in lusting after online social-network users. The Kimmel Center has a Flickr photostream. The Curtis Institute of Music is on LinkedIn. The Arden Theatre and the Franklin Institute use Twitter. The Philadelphia Orchestra has a MySpace page. Read the rest here.

Go read the story and comment, Digg it here, and then come back and see the extras that didn't make it into print. Shawn Stone, the Pennsylvania Ballet's market director

"We are always trying to build newer audiences, particular the 20 to 30-somethings."
"To reach this younger audience there are several new media tools. YouTube is the first piece. We wanted to launch the channel to heighten our availability, promote the artists, show behind-the-scenes ways to see the artists in rehearsal, to see what the dancers do."
"We want to create a dialogue, get them to come to a show and really be turned out by it."
"The Web has changed everyone's lives. It's working it's way up. I'm a bit older than this group, but I have a Facebook page. Technology is expanding."
"Our audiences have a lot to say, so we want to give them more opportunities to voice their opinions and ways to spread the word."
"We see this viral marketing and keeping this dialogue going a really great way to build our audiences. We have to listen to what they have to say."
"We want to find new ways to show how they can become more aware of the dancers and get to know them. It's much more of a personal relationship."
In the past, you came to see the show and you went home. You have an experience now. You have a community and can make friends interested.
"It's not direct mail and not newspapers but a direct way to build a network of people who are actually passionate about what you do."

Janine Zappone, a PR associate at the Arden Theatre

Zappone says her hours have changed too. "All I need are the log-ons, so on a Tuesday night, I can pop in, write some jazzy copy and do some real targeted marketing in a way you just couldn't do in the past."
"We're in the middle of the subscriber survey. While theater is known as primarily used by the white-haired generation, who are very loyal subscribers, it doesn't mean we can't reach them with social media, too. A number of our subscribers who are 65 or older point to Facebook and say they use it."
"When we ask for something, they're really enjoyed writing their thoughts, reading the musings at the Arden, but not necessarily the response."

J. Edward Cambron, the Philadelphia Orchestra's vice president for marketing

After years of keeping appearances, Cambron said, the orchestra has focused during the last 18 months on "aggressively targeting college students in a college town."
"Social media is a very big part of that marketing strategy."
"It's another tool. Not a cost cut. When we started, I remember when we started selling tickets online, but we still needed a box office. It's like that. Eventually it could potentially cut costs through less advertising. But for now, it's just another tool, a targeted. tool.
Increasingly, Cambron is directing younger members of his staff to be dedicated to social media.
"You can't control how they talk about you, what is said in this dialogue you've created."

I wrote of the technological ramifications for TechnicallyPhilly.com.

Twitter, blog, new media, Twitter, blog, blog

Christopher Wink — Fri, 07 May 2010 13:30:57 +0000

Buy Dormonoct Without Prescription, On Jan. 18, rx free Dormonoct, Buy Dormonoct online no prescription, our Twitter account had 335 followers, 99 tweets and was listed 30 times.

Today, Dormonoct price, Order Dormonoct online c.o.d, our Twitter account has 770 followers (and we're following fewer than 150 accounts), 564 tweets and is listed 54 times.

On Jan. 18, purchase Dormonoct online no prescription, Where can i find Dormonoct online, our Facebook account had 727 friends and was only sporadically active

Today, our Facebook account has 1, purchase Dormonoct online,087 friends and updates between three and seven times a day with member updates, running quotes and news and links to our blog.

On Jan. 18, our Philly chapter Facebook group had 711 fans; our Baltimore chapter group had 311 fans and our DC chapter group had 75 fans.

Today, our Philly chapter group has 953 members; our Baltimore chapter group has 397 fans and our DC chapter group has 418 fans. All update between one and three times a day.

On Jan, Buy Dormonoct Without Prescription. 18, we didn't have Facebook pages for our May 24-launching Boston chapter, our fall-launching Chicago chapter or our signature event, the Stroehmann Back on My Feet 20in24.

Today, the Boston page has 157 fans, the Chicago page has 32 fans and the 20in24 page has 161 fans.

On Jan. 18, our Youtube account had 10 videos and 12 subscribers

Today, our Youtube account has 32 videos and 18 subscribers

On Jan. 18, our Picasa account was home to 91 photo albums from two chapters

Today, our Picasa account is home to 130 photo albums four chapters (including Boston happy hour snaps)

What do you think.

Six Twitter applications I actually use and recommend for news organizations

Christopher Wink — Fri, 26 Jun 2009 13:30:15 +0000

Advanced Twitter search -- Every news organization should be using the opportunity to find people talking about your region or industry, in order to find new followers. For Technically Philly and NEast Philly, it's an opportunity to grow our readership. It's certainly not something I necessarily recommend for individual users because, well, that might come off simply creepy. But, earlier this month, by searching for people near Philadelphia who were tweeting about Billy Joel, I was able to find folks who went to a tribute band concert in Northeast Philadelphia and share our coverage.
CoTweet -- The Philadelphia-regionally based application affords you the opportunity to tweet from multiple Twitter accounts and forward-post tweets. It's great for any work use of Twitter.
Twitpic -- Photos get a lot of traffic, so get yourself a password and e-mail or forward from your mobile device shots of what you're covering or visiting.
Twitter Counter -- No one wants to follow too closely the metrics of something as inane as social networks, but if you're going to do anything, you ought to do it well. Math can help you. Every few weeks, it doesn't hurt to chart your progress in adding followers compared to others on the twittersphere. The numbers don't lie. I can also keep track of buddies.
Qwitter -- I love the concept. You watch your Twitter follower count dip, but you're not sure who left or why. This service will send you an update when someone leaves. I signed up recently and haven't gotten a note yet, so, well, either the service is bogus or those followers I've lost were simply accounts that Twitter shutdown for being spam.
BackTweets -- While most who shares links to your work offer an @reply, many don't, as I've found by following the site's chronicling of those linking back to Technically Philly. This is a great way to follow discourse following your product and finding new followers.
Yes, a Seventh: Tweet Effect -- This nifty device will show you after what tweets you gained or lost followers, and no, I've garnered absolutely no knowledge from it and it still interests me.
Yes, an Eighth: Twitter Karma -- After growing my following list to several hundred and finding I was losing value in following so many, I wanted to mass clear many. This tool made it easy.
Follower Monitor -- This is a Twitter user who tracks users who stop following you, doing what I found Qwitter didn't.

Some reading that might actually teach you something about actual value in the mostly otherwise self-serving and overly fashionable-at-the-moment social network:

Top 21 most-visited Twitter applications -- Tech Crunch
Kevin Rose: 10 Ways to Increase Twitter followers -- Tech Crunch
How 11 mayors use Twitter
How Newsrooms Adapt to Twitter -- Editor and Publisher
Newspapers that use Twitter
Gain more followers for your news organization

Are Twitter and Facebook slow on monetization for fear of advertising?

Christopher Wink — Thu, 25 Jun 2009 13:30:49 +0000

Technically Philly vies for Knight-Batten Awards for Innovations in Journalism

Christopher Wink — Mon, 22 Jun 2009 13:30:25 +0000

CNN/Facebook Inauguration Collaboration -- CNN.com collaborated with Facebook to create an interactive online experience where viewers shared their experiences of Obama's inauguration from 8 a.m. till the last inaugural ball. Four anchors provided coverage from the Capitol grounds in DC, while a special report was given from the CNN's headquarters in Atlanta. Online users could update their Facebook status directly from CNN.com Live video player in real time. On Facebook friends could click the CNN tag and join the live chat on CNN.com. There were 26 million live video streams on CNN.com, 1.3 million concurrent streams, 2 million Facebook status updates, and 1.2 million RSVPs on Facebook before the event. I was confused by another Facebook-related submission that already took place -- where is the money meant to go?
This American Life Live! -- This American Life took advantage of HD satellite technology to broadcast a live performance to movie theaters across the U.S. More than 50,000 people gathered in their communities to watch this broadcast. This American Life utilized podcasts and social networking sites to promote the event and survey fans before the event to get feedback. An encore presentation was held due to massive interest.
Ledger Live -- Breaking down the barriers between the newsroom and the community, "LedgerLive" committed to video in the summer of 2008. Using different types of social media, the Star-Ledger's webcast showcases the newspapers videos, brings viewers into the newsroom, and includes them in some content decisions. Columnists and reporters are guests on the show.
The AP Economic Stress Index -- It combines unemployment, foreclosure, and bankruptcy data down to the county level to create an index of the overall health of the economy. The data are displayed on a clickable map and the data can be mashed up in several ways to dig deep into the numbers.

Social Media

Tagging Names in Facebook -- This facebook application would allow users to tag names in news stories. As tagging photos on Facebook is so popular, the hope is that tagging names will bring a new audience to news articles. This application was developed by ASU engineering and journalism students who are very familiar with facebook. This is set to premiere during varsity sports season, when athletes, coaches and parents are likely to tag.
Twitter integration -- The Des Moines Register used Twitter to help report on Iowa's gay marriage decision by creating a hashtag, aggregating Twitter users' tweets using that hashtag on their Web site, and getting live tweets from reporters after the decision. Their hashtag was listed on Twitter's top trending topics, and they are planning more Twitter reporting projects for the future.
Video Your Vote -- "Video Your Vote" records voters experiences of the 2008 election by providing over 1,000 flip video cameras, using voters cameras, and teaching citizens laws regarding recording and voting. 2,500 videos were received from 50 states and several foreign countries to depict the election moments from different points of view. PBS, the NewsHour and YouTube collaborated to create this project in efforts to share the realities from the day, which gained 300,000 views on YouTube.
What Is Barack Doing? -- What Is Barack Doing? aggregates presidential news from many different sources, from the major networks to social networks. It uses good Web design practices to increase usability and accessibility.

Philadelphia

Street Level Philadelphia -- After working as a photographer for 10 years for the Philadelphia Daily News, Jim MacMillan taught himself how to shoot, edit, and produce video for the Web and created 1-2 minute video reports. He reported, filmed, voiced, edited, and produced the videos alone, and tried to tell the stories of Philadelphia on a personal level.
PlanPhilly -- An organization that reports on and seeks to bring transparency and openness to Philadelphia's design, development, and planning as an experiment in project-based journalism. It has developed partnerships with some of Philadelphia's mainstream media outlets, and seen their unique visitors double in the last year.
Philadelphia Neighborhoods from the Temple University School of Communications Multimedia Urban Reporting Lab class -- Temple U. project covered 20 predominantly minority Philadelphia neighborhoods by sending student reporters to do multimedia reporting. The program also trained community residents to use programs like Final Cut Pro, Flash, videography and blogging so residents could tell their own stories. One story about a racist police officer generated enough mainstream media coverage that the officer was fired. (A story written by Shannon McDonald certainly seems to have put the program's recent incarnation on the map)

Others

AmherstWire.com -- A student-run online magazine, a project of the Journalism program at the University of Massachusetts in Amherst. The site offers a wide array of content, including various beats localizing current events, a video blog that tracks the pulse of campus opinion, and the Global Beat Blog written by students studying abroad. The main section of the site includes periodic, in-depth feature packages that tackle major issues from multiple angles using non-traditional storytelling techniques. Over the course of three semesters, a small group of full-time students were able to produce a high quality, professional news Web site that attracted a worldwide audience with a budget of well under ,000.
American Indian online journalism -- To interact with readers and to attract a younger audience, The Circle (the sole source of print journalism for the American Indian community in the upper Midwest) has created an enhanced web edition. This allows readers with limited access to transportation to interact with other communities and lets users share their stories on the site. As of June 1, 2009, there are over 350 registered, and 7 bloggers getting ready to go online with Native-specific topics.
Newspaper Tycoon from Eastern Illinois University -- An idea for a video game wherein the gamer is a newspaper mogul responsible for all the aspects (both business and journalistic) of the newspapers he/she controls. The game has not yet been developed so it does not exist. At this point it is just an idea.

Despite declining traffic, @ArthurKade is a story, what that means for media

Christopher Wink — Mon, 15 Jun 2009 13:30:01 +0000

HOW HE GOT HERE

THE IMPORTANCE TO OLD MEDIA

WHAT HE MEANS TO SOCIAL MEDIA

THE STORY OF HIS ONLINE TRAFFIC

What Twitter is really for

Christopher Wink — Mon, 06 Apr 2009 13:30:35 +0000

In its short history, Twitter — a microblogging tool that uses 140 characters in bursts of text — has become an important marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online, as well as giving the public the ability to speak directly to people and institutions once comfortably on a pedestal [Source].

Conversation

Inquirer: Philadelphia's fine arts and social media

Christopher Wink — Tue, 24 Feb 2009 13:50:49 +0000

On Valentine's Day, Pennsylvania Ballet staff members stood in the Merriam Theater's lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel. What the mostly graying matinee audience made of the invitation to an online video-sharing site is unclear. What is clear is that the Pennsylvania Ballet is not alone in lusting after online social-network users. The Kimmel Center has a Flickr photostream. The Curtis Institute of Music is on LinkedIn. The Arden Theatre and the Franklin Institute use Twitter. The Philadelphia Orchestra has a MySpace page. Read the rest here.

Go read the story and comment, Digg it here, and then come back and see the extras that didn't make it into print. Shawn Stone, the Pennsylvania Ballet's market director

"We are always trying to build newer audiences, particular the 20 to 30-somethings."
"To reach this younger audience there are several new media tools. YouTube is the first piece. We wanted to launch the channel to heighten our availability, promote the artists, show behind-the-scenes ways to see the artists in rehearsal, to see what the dancers do."
"We want to create a dialogue, get them to come to a show and really be turned out by it."
"The Web has changed everyone's lives. It's working it's way up. I'm a bit older than this group, but I have a Facebook page. Technology is expanding."
"Our audiences have a lot to say, so we want to give them more opportunities to voice their opinions and ways to spread the word."
"We see this viral marketing and keeping this dialogue going a really great way to build our audiences. We have to listen to what they have to say."
"We want to find new ways to show how they can become more aware of the dancers and get to know them. It's much more of a personal relationship."
In the past, you came to see the show and you went home. You have an experience now. You have a community and can make friends interested.
"It's not direct mail and not newspapers but a direct way to build a network of people who are actually passionate about what you do."

Janine Zappone, a PR associate at the Arden Theatre

Zappone says her hours have changed too. "All I need are the log-ons, so on a Tuesday night, I can pop in, write some jazzy copy and do some real targeted marketing in a way you just couldn't do in the past."
"We're in the middle of the subscriber survey. While theater is known as primarily used by the white-haired generation, who are very loyal subscribers, it doesn't mean we can't reach them with social media, too. A number of our subscribers who are 65 or older point to Facebook and say they use it."
"When we ask for something, they're really enjoyed writing their thoughts, reading the musings at the Arden, but not necessarily the response."

J. Edward Cambron, the Philadelphia Orchestra's vice president for marketing

After years of keeping appearances, Cambron said, the orchestra has focused during the last 18 months on "aggressively targeting college students in a college town."
"Social media is a very big part of that marketing strategy."
"It's another tool. Not a cost cut. When we started, I remember when we started selling tickets online, but we still needed a box office. It's like that. Eventually it could potentially cut costs through less advertising. But for now, it's just another tool, a targeted. tool.
Increasingly, Cambron is directing younger members of his staff to be dedicated to social media.
"You can't control how they talk about you, what is said in this dialogue you've created."

I wrote of the technological ramifications for TechnicallyPhilly.com.

Twitter, blog, new media, Twitter, blog, blog

Christopher Wink — Fri, 07 May 2010 13:30:57 +0000

Buy Dormonoct Without Prescription, On Jan. 18, rx free Dormonoct, Buy Dormonoct online no prescription, our Twitter account had 335 followers, 99 tweets and was listed 30 times.

Today, Dormonoct price, Order Dormonoct online c.o.d, our Twitter account has 770 followers (and we're following fewer than 150 accounts), 564 tweets and is listed 54 times.

On Jan. 18, purchase Dormonoct online no prescription, Where can i find Dormonoct online, our Facebook account had 727 friends and was only sporadically active

Today, our Facebook account has 1, purchase Dormonoct online,087 friends and updates between three and seven times a day with member updates, running quotes and news and links to our blog.

On Jan. 18, our Philly chapter Facebook group had 711 fans; our Baltimore chapter group had 311 fans and our DC chapter group had 75 fans.

Today, our Philly chapter group has 953 members; our Baltimore chapter group has 397 fans and our DC chapter group has 418 fans. All update between one and three times a day.

On Jan, Buy Dormonoct Without Prescription. 18, we didn't have Facebook pages for our May 24-launching Boston chapter, our fall-launching Chicago chapter or our signature event, the Stroehmann Back on My Feet 20in24.

Today, the Boston page has 157 fans, the Chicago page has 32 fans and the 20in24 page has 161 fans.

On Jan. 18, our Youtube account had 10 videos and 12 subscribers

Today, our Youtube account has 32 videos and 18 subscribers

On Jan. 18, our Picasa account was home to 91 photo albums from two chapters

Today, our Picasa account is home to 130 photo albums four chapters (including Boston happy hour snaps)

What do you think.

Christopher Wink » Twitter

Christopher Wink — Fri, 07 May 2010 13:30:57 +0000

Buy Dormonoct Without Prescription, On Jan. 18, rx free Dormonoct, Buy Dormonoct online no prescription, our Twitter account had 335 followers, 99 tweets and was listed 30 times.

Today, Dormonoct price, Order Dormonoct online c.o.d, our Twitter account has 770 followers (and we're following fewer than 150 accounts), 564 tweets and is listed 54 times.

On Jan. 18, purchase Dormonoct online no prescription, Where can i find Dormonoct online, our Facebook account had 727 friends and was only sporadically active

Today, our Facebook account has 1, purchase Dormonoct online,087 friends and updates between three and seven times a day with member updates, running quotes and news and links to our blog.

On Jan. 18, our Philly chapter Facebook group had 711 fans; our Baltimore chapter group had 311 fans and our DC chapter group had 75 fans.

Today, our Philly chapter group has 953 members; our Baltimore chapter group has 397 fans and our DC chapter group has 418 fans. All update between one and three times a day.

On Jan, Buy Dormonoct Without Prescription. 18, we didn't have Facebook pages for our May 24-launching Boston chapter, our fall-launching Chicago chapter or our signature event, the Stroehmann Back on My Feet 20in24.

Today, the Boston page has 157 fans, the Chicago page has 32 fans and the 20in24 page has 161 fans.

On Jan. 18, our Youtube account had 10 videos and 12 subscribers

Today, our Youtube account has 32 videos and 18 subscribers

On Jan. 18, our Picasa account was home to 91 photo albums from two chapters

Today, our Picasa account is home to 130 photo albums four chapters (including Boston happy hour snaps)

What do you think.

Six Twitter applications I actually use and recommend for news organizations

Christopher Wink — Fri, 26 Jun 2009 13:30:15 +0000

Advanced Twitter search -- Every news organization should be using the opportunity to find people talking about your region or industry, in order to find new followers. For Technically Philly and NEast Philly, it's an opportunity to grow our readership. It's certainly not something I necessarily recommend for individual users because, well, that might come off simply creepy. But, earlier this month, by searching for people near Philadelphia who were tweeting about Billy Joel, I was able to find folks who went to a tribute band concert in Northeast Philadelphia and share our coverage.
CoTweet -- The Philadelphia-regionally based application affords you the opportunity to tweet from multiple Twitter accounts and forward-post tweets. It's great for any work use of Twitter.
Twitpic -- Photos get a lot of traffic, so get yourself a password and e-mail or forward from your mobile device shots of what you're covering or visiting.
Twitter Counter -- No one wants to follow too closely the metrics of something as inane as social networks, but if you're going to do anything, you ought to do it well. Math can help you. Every few weeks, it doesn't hurt to chart your progress in adding followers compared to others on the twittersphere. The numbers don't lie. I can also keep track of buddies.
Qwitter -- I love the concept. You watch your Twitter follower count dip, but you're not sure who left or why. This service will send you an update when someone leaves. I signed up recently and haven't gotten a note yet, so, well, either the service is bogus or those followers I've lost were simply accounts that Twitter shutdown for being spam.
BackTweets -- While most who shares links to your work offer an @reply, many don't, as I've found by following the site's chronicling of those linking back to Technically Philly. This is a great way to follow discourse following your product and finding new followers.
Yes, a Seventh: Tweet Effect -- This nifty device will show you after what tweets you gained or lost followers, and no, I've garnered absolutely no knowledge from it and it still interests me.
Yes, an Eighth: Twitter Karma -- After growing my following list to several hundred and finding I was losing value in following so many, I wanted to mass clear many. This tool made it easy.
Follower Monitor -- This is a Twitter user who tracks users who stop following you, doing what I found Qwitter didn't.

Some reading that might actually teach you something about actual value in the mostly otherwise self-serving and overly fashionable-at-the-moment social network:

Top 21 most-visited Twitter applications -- Tech Crunch
Kevin Rose: 10 Ways to Increase Twitter followers -- Tech Crunch
How 11 mayors use Twitter
How Newsrooms Adapt to Twitter -- Editor and Publisher
Newspapers that use Twitter
Gain more followers for your news organization

Are Twitter and Facebook slow on monetization for fear of advertising?

Christopher Wink — Thu, 25 Jun 2009 13:30:49 +0000

Technically Philly vies for Knight-Batten Awards for Innovations in Journalism

Christopher Wink — Mon, 22 Jun 2009 13:30:25 +0000

CNN/Facebook Inauguration Collaboration -- CNN.com collaborated with Facebook to create an interactive online experience where viewers shared their experiences of Obama's inauguration from 8 a.m. till the last inaugural ball. Four anchors provided coverage from the Capitol grounds in DC, while a special report was given from the CNN's headquarters in Atlanta. Online users could update their Facebook status directly from CNN.com Live video player in real time. On Facebook friends could click the CNN tag and join the live chat on CNN.com. There were 26 million live video streams on CNN.com, 1.3 million concurrent streams, 2 million Facebook status updates, and 1.2 million RSVPs on Facebook before the event. I was confused by another Facebook-related submission that already took place -- where is the money meant to go?
This American Life Live! -- This American Life took advantage of HD satellite technology to broadcast a live performance to movie theaters across the U.S. More than 50,000 people gathered in their communities to watch this broadcast. This American Life utilized podcasts and social networking sites to promote the event and survey fans before the event to get feedback. An encore presentation was held due to massive interest.
Ledger Live -- Breaking down the barriers between the newsroom and the community, "LedgerLive" committed to video in the summer of 2008. Using different types of social media, the Star-Ledger's webcast showcases the newspapers videos, brings viewers into the newsroom, and includes them in some content decisions. Columnists and reporters are guests on the show.
The AP Economic Stress Index -- It combines unemployment, foreclosure, and bankruptcy data down to the county level to create an index of the overall health of the economy. The data are displayed on a clickable map and the data can be mashed up in several ways to dig deep into the numbers.

Social Media

Tagging Names in Facebook -- This facebook application would allow users to tag names in news stories. As tagging photos on Facebook is so popular, the hope is that tagging names will bring a new audience to news articles. This application was developed by ASU engineering and journalism students who are very familiar with facebook. This is set to premiere during varsity sports season, when athletes, coaches and parents are likely to tag.
Twitter integration -- The Des Moines Register used Twitter to help report on Iowa's gay marriage decision by creating a hashtag, aggregating Twitter users' tweets using that hashtag on their Web site, and getting live tweets from reporters after the decision. Their hashtag was listed on Twitter's top trending topics, and they are planning more Twitter reporting projects for the future.
Video Your Vote -- "Video Your Vote" records voters experiences of the 2008 election by providing over 1,000 flip video cameras, using voters cameras, and teaching citizens laws regarding recording and voting. 2,500 videos were received from 50 states and several foreign countries to depict the election moments from different points of view. PBS, the NewsHour and YouTube collaborated to create this project in efforts to share the realities from the day, which gained 300,000 views on YouTube.
What Is Barack Doing? -- What Is Barack Doing? aggregates presidential news from many different sources, from the major networks to social networks. It uses good Web design practices to increase usability and accessibility.

Philadelphia

Street Level Philadelphia -- After working as a photographer for 10 years for the Philadelphia Daily News, Jim MacMillan taught himself how to shoot, edit, and produce video for the Web and created 1-2 minute video reports. He reported, filmed, voiced, edited, and produced the videos alone, and tried to tell the stories of Philadelphia on a personal level.
PlanPhilly -- An organization that reports on and seeks to bring transparency and openness to Philadelphia's design, development, and planning as an experiment in project-based journalism. It has developed partnerships with some of Philadelphia's mainstream media outlets, and seen their unique visitors double in the last year.
Philadelphia Neighborhoods from the Temple University School of Communications Multimedia Urban Reporting Lab class -- Temple U. project covered 20 predominantly minority Philadelphia neighborhoods by sending student reporters to do multimedia reporting. The program also trained community residents to use programs like Final Cut Pro, Flash, videography and blogging so residents could tell their own stories. One story about a racist police officer generated enough mainstream media coverage that the officer was fired. (A story written by Shannon McDonald certainly seems to have put the program's recent incarnation on the map)

Others

AmherstWire.com -- A student-run online magazine, a project of the Journalism program at the University of Massachusetts in Amherst. The site offers a wide array of content, including various beats localizing current events, a video blog that tracks the pulse of campus opinion, and the Global Beat Blog written by students studying abroad. The main section of the site includes periodic, in-depth feature packages that tackle major issues from multiple angles using non-traditional storytelling techniques. Over the course of three semesters, a small group of full-time students were able to produce a high quality, professional news Web site that attracted a worldwide audience with a budget of well under ,000.
American Indian online journalism -- To interact with readers and to attract a younger audience, The Circle (the sole source of print journalism for the American Indian community in the upper Midwest) has created an enhanced web edition. This allows readers with limited access to transportation to interact with other communities and lets users share their stories on the site. As of June 1, 2009, there are over 350 registered, and 7 bloggers getting ready to go online with Native-specific topics.
Newspaper Tycoon from Eastern Illinois University -- An idea for a video game wherein the gamer is a newspaper mogul responsible for all the aspects (both business and journalistic) of the newspapers he/she controls. The game has not yet been developed so it does not exist. At this point it is just an idea.

Despite declining traffic, @ArthurKade is a story, what that means for media

Christopher Wink — Mon, 15 Jun 2009 13:30:01 +0000

HOW HE GOT HERE

THE IMPORTANCE TO OLD MEDIA

WHAT HE MEANS TO SOCIAL MEDIA

THE STORY OF HIS ONLINE TRAFFIC

What Twitter is really for

Christopher Wink — Mon, 06 Apr 2009 13:30:35 +0000

In its short history, Twitter — a microblogging tool that uses 140 characters in bursts of text — has become an important marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online, as well as giving the public the ability to speak directly to people and institutions once comfortably on a pedestal [Source].

Conversation

Inquirer: Philadelphia's fine arts and social media

Christopher Wink — Tue, 24 Feb 2009 13:50:49 +0000

On Valentine's Day, Pennsylvania Ballet staff members stood in the Merriam Theater's lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel. What the mostly graying matinee audience made of the invitation to an online video-sharing site is unclear. What is clear is that the Pennsylvania Ballet is not alone in lusting after online social-network users. The Kimmel Center has a Flickr photostream. The Curtis Institute of Music is on LinkedIn. The Arden Theatre and the Franklin Institute use Twitter. The Philadelphia Orchestra has a MySpace page. Read the rest here.

Go read the story and comment, Digg it here, and then come back and see the extras that didn't make it into print. Shawn Stone, the Pennsylvania Ballet's market director

"We are always trying to build newer audiences, particular the 20 to 30-somethings."
"To reach this younger audience there are several new media tools. YouTube is the first piece. We wanted to launch the channel to heighten our availability, promote the artists, show behind-the-scenes ways to see the artists in rehearsal, to see what the dancers do."
"We want to create a dialogue, get them to come to a show and really be turned out by it."
"The Web has changed everyone's lives. It's working it's way up. I'm a bit older than this group, but I have a Facebook page. Technology is expanding."
"Our audiences have a lot to say, so we want to give them more opportunities to voice their opinions and ways to spread the word."
"We see this viral marketing and keeping this dialogue going a really great way to build our audiences. We have to listen to what they have to say."
"We want to find new ways to show how they can become more aware of the dancers and get to know them. It's much more of a personal relationship."
In the past, you came to see the show and you went home. You have an experience now. You have a community and can make friends interested.
"It's not direct mail and not newspapers but a direct way to build a network of people who are actually passionate about what you do."

Janine Zappone, a PR associate at the Arden Theatre

Zappone says her hours have changed too. "All I need are the log-ons, so on a Tuesday night, I can pop in, write some jazzy copy and do some real targeted marketing in a way you just couldn't do in the past."
"We're in the middle of the subscriber survey. While theater is known as primarily used by the white-haired generation, who are very loyal subscribers, it doesn't mean we can't reach them with social media, too. A number of our subscribers who are 65 or older point to Facebook and say they use it."
"When we ask for something, they're really enjoyed writing their thoughts, reading the musings at the Arden, but not necessarily the response."

J. Edward Cambron, the Philadelphia Orchestra's vice president for marketing

After years of keeping appearances, Cambron said, the orchestra has focused during the last 18 months on "aggressively targeting college students in a college town."
"Social media is a very big part of that marketing strategy."
"It's another tool. Not a cost cut. When we started, I remember when we started selling tickets online, but we still needed a box office. It's like that. Eventually it could potentially cut costs through less advertising. But for now, it's just another tool, a targeted. tool.
Increasingly, Cambron is directing younger members of his staff to be dedicated to social media.
"You can't control how they talk about you, what is said in this dialogue you've created."

I wrote of the technological ramifications for TechnicallyPhilly.com.

Twitter, blog, new media, Twitter, blog, blog

Christopher Wink — Fri, 26 Jun 2009 13:30:15 +0000

Advanced Twitter search -- Every news organization should be using the opportunity to find people talking about your region or industry, in order to find new followers. For Technically Philly and NEast Philly, it's an opportunity to grow our readership. It's certainly not something I necessarily recommend for individual users because, well, that might come off simply creepy. But, earlier this month, by searching for people near Philadelphia who were tweeting about Billy Joel, I was able to find folks who went to a tribute band concert in Northeast Philadelphia and share our coverage.
CoTweet -- The Philadelphia-regionally based application affords you the opportunity to tweet from multiple Twitter accounts and forward-post tweets. It's great for any work use of Twitter.
Twitpic -- Photos get a lot of traffic, so get yourself a password and e-mail or forward from your mobile device shots of what you're covering or visiting.
Twitter Counter -- No one wants to follow too closely the metrics of something as inane as social networks, but if you're going to do anything, you ought to do it well. Math can help you. Every few weeks, it doesn't hurt to chart your progress in adding followers compared to others on the twittersphere. The numbers don't lie. I can also keep track of buddies.
Qwitter -- I love the concept. You watch your Twitter follower count dip, but you're not sure who left or why. This service will send you an update when someone leaves. I signed up recently and haven't gotten a note yet, so, well, either the service is bogus or those followers I've lost were simply accounts that Twitter shutdown for being spam.
BackTweets -- While most who shares links to your work offer an @reply, many don't, as I've found by following the site's chronicling of those linking back to Technically Philly. This is a great way to follow discourse following your product and finding new followers.
Yes, a Seventh: Tweet Effect -- This nifty device will show you after what tweets you gained or lost followers, and no, I've garnered absolutely no knowledge from it and it still interests me.
Yes, an Eighth: Twitter Karma -- After growing my following list to several hundred and finding I was losing value in following so many, I wanted to mass clear many. This tool made it easy.
Follower Monitor -- This is a Twitter user who tracks users who stop following you, doing what I found Qwitter didn't.

Some reading that might actually teach you something about actual value in the mostly otherwise self-serving and overly fashionable-at-the-moment social network:

Top 21 most-visited Twitter applications -- Tech Crunch
Kevin Rose: 10 Ways to Increase Twitter followers -- Tech Crunch
How 11 mayors use Twitter
How Newsrooms Adapt to Twitter -- Editor and Publisher
Newspapers that use Twitter
Gain more followers for your news organization

Christopher Wink » Twitter

Christopher Wink — Fri, 07 May 2010 13:30:57 +0000

Buy Dormonoct Without Prescription, On Jan. 18, rx free Dormonoct, Buy Dormonoct online no prescription, our Twitter account had 335 followers, 99 tweets and was listed 30 times.

Today, Dormonoct price, Order Dormonoct online c.o.d, our Twitter account has 770 followers (and we're following fewer than 150 accounts), 564 tweets and is listed 54 times.

On Jan. 18, purchase Dormonoct online no prescription, Where can i find Dormonoct online, our Facebook account had 727 friends and was only sporadically active

Today, our Facebook account has 1, purchase Dormonoct online,087 friends and updates between three and seven times a day with member updates, running quotes and news and links to our blog.

On Jan. 18, our Philly chapter Facebook group had 711 fans; our Baltimore chapter group had 311 fans and our DC chapter group had 75 fans.

Today, our Philly chapter group has 953 members; our Baltimore chapter group has 397 fans and our DC chapter group has 418 fans. All update between one and three times a day.

On Jan, Buy Dormonoct Without Prescription. 18, we didn't have Facebook pages for our May 24-launching Boston chapter, our fall-launching Chicago chapter or our signature event, the Stroehmann Back on My Feet 20in24.

Today, the Boston page has 157 fans, the Chicago page has 32 fans and the 20in24 page has 161 fans.

On Jan. 18, our Youtube account had 10 videos and 12 subscribers

Today, our Youtube account has 32 videos and 18 subscribers

On Jan. 18, our Picasa account was home to 91 photo albums from two chapters

Today, our Picasa account is home to 130 photo albums four chapters (including Boston happy hour snaps)

What do you think.

Six Twitter applications I actually use and recommend for news organizations

Christopher Wink — Fri, 26 Jun 2009 13:30:15 +0000

Advanced Twitter search -- Every news organization should be using the opportunity to find people talking about your region or industry, in order to find new followers. For Technically Philly and NEast Philly, it's an opportunity to grow our readership. It's certainly not something I necessarily recommend for individual users because, well, that might come off simply creepy. But, earlier this month, by searching for people near Philadelphia who were tweeting about Billy Joel, I was able to find folks who went to a tribute band concert in Northeast Philadelphia and share our coverage.
CoTweet -- The Philadelphia-regionally based application affords you the opportunity to tweet from multiple Twitter accounts and forward-post tweets. It's great for any work use of Twitter.
Twitpic -- Photos get a lot of traffic, so get yourself a password and e-mail or forward from your mobile device shots of what you're covering or visiting.
Twitter Counter -- No one wants to follow too closely the metrics of something as inane as social networks, but if you're going to do anything, you ought to do it well. Math can help you. Every few weeks, it doesn't hurt to chart your progress in adding followers compared to others on the twittersphere. The numbers don't lie. I can also keep track of buddies.
Qwitter -- I love the concept. You watch your Twitter follower count dip, but you're not sure who left or why. This service will send you an update when someone leaves. I signed up recently and haven't gotten a note yet, so, well, either the service is bogus or those followers I've lost were simply accounts that Twitter shutdown for being spam.
BackTweets -- While most who shares links to your work offer an @reply, many don't, as I've found by following the site's chronicling of those linking back to Technically Philly. This is a great way to follow discourse following your product and finding new followers.
Yes, a Seventh: Tweet Effect -- This nifty device will show you after what tweets you gained or lost followers, and no, I've garnered absolutely no knowledge from it and it still interests me.
Yes, an Eighth: Twitter Karma -- After growing my following list to several hundred and finding I was losing value in following so many, I wanted to mass clear many. This tool made it easy.
Follower Monitor -- This is a Twitter user who tracks users who stop following you, doing what I found Qwitter didn't.

Some reading that might actually teach you something about actual value in the mostly otherwise self-serving and overly fashionable-at-the-moment social network:

Top 21 most-visited Twitter applications -- Tech Crunch
Kevin Rose: 10 Ways to Increase Twitter followers -- Tech Crunch
How 11 mayors use Twitter
How Newsrooms Adapt to Twitter -- Editor and Publisher
Newspapers that use Twitter
Gain more followers for your news organization

Are Twitter and Facebook slow on monetization for fear of advertising?

Christopher Wink — Thu, 25 Jun 2009 13:30:49 +0000

Technically Philly vies for Knight-Batten Awards for Innovations in Journalism

Christopher Wink — Mon, 22 Jun 2009 13:30:25 +0000

CNN/Facebook Inauguration Collaboration -- CNN.com collaborated with Facebook to create an interactive online experience where viewers shared their experiences of Obama's inauguration from 8 a.m. till the last inaugural ball. Four anchors provided coverage from the Capitol grounds in DC, while a special report was given from the CNN's headquarters in Atlanta. Online users could update their Facebook status directly from CNN.com Live video player in real time. On Facebook friends could click the CNN tag and join the live chat on CNN.com. There were 26 million live video streams on CNN.com, 1.3 million concurrent streams, 2 million Facebook status updates, and 1.2 million RSVPs on Facebook before the event. I was confused by another Facebook-related submission that already took place -- where is the money meant to go?
This American Life Live! -- This American Life took advantage of HD satellite technology to broadcast a live performance to movie theaters across the U.S. More than 50,000 people gathered in their communities to watch this broadcast. This American Life utilized podcasts and social networking sites to promote the event and survey fans before the event to get feedback. An encore presentation was held due to massive interest.
Ledger Live -- Breaking down the barriers between the newsroom and the community, "LedgerLive" committed to video in the summer of 2008. Using different types of social media, the Star-Ledger's webcast showcases the newspapers videos, brings viewers into the newsroom, and includes them in some content decisions. Columnists and reporters are guests on the show.
The AP Economic Stress Index -- It combines unemployment, foreclosure, and bankruptcy data down to the county level to create an index of the overall health of the economy. The data are displayed on a clickable map and the data can be mashed up in several ways to dig deep into the numbers.

Social Media

Tagging Names in Facebook -- This facebook application would allow users to tag names in news stories. As tagging photos on Facebook is so popular, the hope is that tagging names will bring a new audience to news articles. This application was developed by ASU engineering and journalism students who are very familiar with facebook. This is set to premiere during varsity sports season, when athletes, coaches and parents are likely to tag.
Twitter integration -- The Des Moines Register used Twitter to help report on Iowa's gay marriage decision by creating a hashtag, aggregating Twitter users' tweets using that hashtag on their Web site, and getting live tweets from reporters after the decision. Their hashtag was listed on Twitter's top trending topics, and they are planning more Twitter reporting projects for the future.
Video Your Vote -- "Video Your Vote" records voters experiences of the 2008 election by providing over 1,000 flip video cameras, using voters cameras, and teaching citizens laws regarding recording and voting. 2,500 videos were received from 50 states and several foreign countries to depict the election moments from different points of view. PBS, the NewsHour and YouTube collaborated to create this project in efforts to share the realities from the day, which gained 300,000 views on YouTube.
What Is Barack Doing? -- What Is Barack Doing? aggregates presidential news from many different sources, from the major networks to social networks. It uses good Web design practices to increase usability and accessibility.

Philadelphia

Street Level Philadelphia -- After working as a photographer for 10 years for the Philadelphia Daily News, Jim MacMillan taught himself how to shoot, edit, and produce video for the Web and created 1-2 minute video reports. He reported, filmed, voiced, edited, and produced the videos alone, and tried to tell the stories of Philadelphia on a personal level.
PlanPhilly -- An organization that reports on and seeks to bring transparency and openness to Philadelphia's design, development, and planning as an experiment in project-based journalism. It has developed partnerships with some of Philadelphia's mainstream media outlets, and seen their unique visitors double in the last year.
Philadelphia Neighborhoods from the Temple University School of Communications Multimedia Urban Reporting Lab class -- Temple U. project covered 20 predominantly minority Philadelphia neighborhoods by sending student reporters to do multimedia reporting. The program also trained community residents to use programs like Final Cut Pro, Flash, videography and blogging so residents could tell their own stories. One story about a racist police officer generated enough mainstream media coverage that the officer was fired. (A story written by Shannon McDonald certainly seems to have put the program's recent incarnation on the map)

Others

AmherstWire.com -- A student-run online magazine, a project of the Journalism program at the University of Massachusetts in Amherst. The site offers a wide array of content, including various beats localizing current events, a video blog that tracks the pulse of campus opinion, and the Global Beat Blog written by students studying abroad. The main section of the site includes periodic, in-depth feature packages that tackle major issues from multiple angles using non-traditional storytelling techniques. Over the course of three semesters, a small group of full-time students were able to produce a high quality, professional news Web site that attracted a worldwide audience with a budget of well under ,000.
American Indian online journalism -- To interact with readers and to attract a younger audience, The Circle (the sole source of print journalism for the American Indian community in the upper Midwest) has created an enhanced web edition. This allows readers with limited access to transportation to interact with other communities and lets users share their stories on the site. As of June 1, 2009, there are over 350 registered, and 7 bloggers getting ready to go online with Native-specific topics.
Newspaper Tycoon from Eastern Illinois University -- An idea for a video game wherein the gamer is a newspaper mogul responsible for all the aspects (both business and journalistic) of the newspapers he/she controls. The game has not yet been developed so it does not exist. At this point it is just an idea.

Despite declining traffic, @ArthurKade is a story, what that means for media

Christopher Wink — Mon, 15 Jun 2009 13:30:01 +0000

HOW HE GOT HERE

THE IMPORTANCE TO OLD MEDIA

WHAT HE MEANS TO SOCIAL MEDIA

THE STORY OF HIS ONLINE TRAFFIC

What Twitter is really for

Christopher Wink — Mon, 06 Apr 2009 13:30:35 +0000

In its short history, Twitter — a microblogging tool that uses 140 characters in bursts of text — has become an important marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online, as well as giving the public the ability to speak directly to people and institutions once comfortably on a pedestal [Source].

Conversation

Inquirer: Philadelphia's fine arts and social media

Christopher Wink — Tue, 24 Feb 2009 13:50:49 +0000

On Valentine's Day, Pennsylvania Ballet staff members stood in the Merriam Theater's lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel. What the mostly graying matinee audience made of the invitation to an online video-sharing site is unclear. What is clear is that the Pennsylvania Ballet is not alone in lusting after online social-network users. The Kimmel Center has a Flickr photostream. The Curtis Institute of Music is on LinkedIn. The Arden Theatre and the Franklin Institute use Twitter. The Philadelphia Orchestra has a MySpace page. Read the rest here.

Go read the story and comment, Digg it here, and then come back and see the extras that didn't make it into print. Shawn Stone, the Pennsylvania Ballet's market director

"We are always trying to build newer audiences, particular the 20 to 30-somethings."
"To reach this younger audience there are several new media tools. YouTube is the first piece. We wanted to launch the channel to heighten our availability, promote the artists, show behind-the-scenes ways to see the artists in rehearsal, to see what the dancers do."
"We want to create a dialogue, get them to come to a show and really be turned out by it."
"The Web has changed everyone's lives. It's working it's way up. I'm a bit older than this group, but I have a Facebook page. Technology is expanding."
"Our audiences have a lot to say, so we want to give them more opportunities to voice their opinions and ways to spread the word."
"We see this viral marketing and keeping this dialogue going a really great way to build our audiences. We have to listen to what they have to say."
"We want to find new ways to show how they can become more aware of the dancers and get to know them. It's much more of a personal relationship."
In the past, you came to see the show and you went home. You have an experience now. You have a community and can make friends interested.
"It's not direct mail and not newspapers but a direct way to build a network of people who are actually passionate about what you do."

Janine Zappone, a PR associate at the Arden Theatre

Zappone says her hours have changed too. "All I need are the log-ons, so on a Tuesday night, I can pop in, write some jazzy copy and do some real targeted marketing in a way you just couldn't do in the past."
"We're in the middle of the subscriber survey. While theater is known as primarily used by the white-haired generation, who are very loyal subscribers, it doesn't mean we can't reach them with social media, too. A number of our subscribers who are 65 or older point to Facebook and say they use it."
"When we ask for something, they're really enjoyed writing their thoughts, reading the musings at the Arden, but not necessarily the response."

J. Edward Cambron, the Philadelphia Orchestra's vice president for marketing

After years of keeping appearances, Cambron said, the orchestra has focused during the last 18 months on "aggressively targeting college students in a college town."
"Social media is a very big part of that marketing strategy."
"It's another tool. Not a cost cut. When we started, I remember when we started selling tickets online, but we still needed a box office. It's like that. Eventually it could potentially cut costs through less advertising. But for now, it's just another tool, a targeted. tool.
Increasingly, Cambron is directing younger members of his staff to be dedicated to social media.
"You can't control how they talk about you, what is said in this dialogue you've created."

I wrote of the technological ramifications for TechnicallyPhilly.com.

Twitter, blog, new media, Twitter, blog, blog

Christopher Wink — Thu, 25 Jun 2009 13:30:49 +0000

The funny thing is that with all their growth, Twitter and Facebook haven't made a damn dime yet -- despite all the hemming and hawing about their influence, most recently in the Iranian post-election dramatics. With their incredible traffic, there was a time when advertising would seem like a natural choice. Even though they are considered among the most powerful Web products, they seem to be missing monetization possibilities, if not outright ignoring them. Twitter is trying "innovative" revenue streams like, maybe, TV shows. Could it be part of the fear that advertising prices could be in trouble? Because, of course, Facebook should be any marketer's dream, as the most dramatic example of the power the Web has for data collection. Recently, Facebook was valued at $10 billion, setting Twitter at $1.7 billion, but, without any real method of making money installed, the Wall Street Journal has questioned the valuation of the company to be, as Business Week reported, more than twice the market cap of the New York Times. But, it seems it won't be advertising, or at least that won't be a primary strategy -- something with which I certainly agree. So as they toy with new monetizations, I figure one of two things will happen, an enormous Web 2.0 bubble will burst or these two social networks will help lead us into a post-advertising focused world. Am I missing anything? Does that make sense? Which is it going to be -- will a $10 billion Facebook valuation seem laughable years from now or will this be a point in history where traditional display advertising will only be a secondary revenue stream? Cartoon from Ohio.com.

Christopher Wink » Twitter

Christopher Wink — Fri, 07 May 2010 13:30:57 +0000

Buy Dormonoct Without Prescription, On Jan. 18, rx free Dormonoct, Buy Dormonoct online no prescription, our Twitter account had 335 followers, 99 tweets and was listed 30 times.

Today, Dormonoct price, Order Dormonoct online c.o.d, our Twitter account has 770 followers (and we're following fewer than 150 accounts), 564 tweets and is listed 54 times.

On Jan. 18, purchase Dormonoct online no prescription, Where can i find Dormonoct online, our Facebook account had 727 friends and was only sporadically active

Today, our Facebook account has 1, purchase Dormonoct online,087 friends and updates between three and seven times a day with member updates, running quotes and news and links to our blog.

On Jan. 18, our Philly chapter Facebook group had 711 fans; our Baltimore chapter group had 311 fans and our DC chapter group had 75 fans.

Today, our Philly chapter group has 953 members; our Baltimore chapter group has 397 fans and our DC chapter group has 418 fans. All update between one and three times a day.

On Jan, Buy Dormonoct Without Prescription. 18, we didn't have Facebook pages for our May 24-launching Boston chapter, our fall-launching Chicago chapter or our signature event, the Stroehmann Back on My Feet 20in24.

Today, the Boston page has 157 fans, the Chicago page has 32 fans and the 20in24 page has 161 fans.

On Jan. 18, our Youtube account had 10 videos and 12 subscribers

Today, our Youtube account has 32 videos and 18 subscribers

On Jan. 18, our Picasa account was home to 91 photo albums from two chapters

Today, our Picasa account is home to 130 photo albums four chapters (including Boston happy hour snaps)

What do you think.

Six Twitter applications I actually use and recommend for news organizations

Christopher Wink — Fri, 26 Jun 2009 13:30:15 +0000

Advanced Twitter search -- Every news organization should be using the opportunity to find people talking about your region or industry, in order to find new followers. For Technically Philly and NEast Philly, it's an opportunity to grow our readership. It's certainly not something I necessarily recommend for individual users because, well, that might come off simply creepy. But, earlier this month, by searching for people near Philadelphia who were tweeting about Billy Joel, I was able to find folks who went to a tribute band concert in Northeast Philadelphia and share our coverage.
CoTweet -- The Philadelphia-regionally based application affords you the opportunity to tweet from multiple Twitter accounts and forward-post tweets. It's great for any work use of Twitter.
Twitpic -- Photos get a lot of traffic, so get yourself a password and e-mail or forward from your mobile device shots of what you're covering or visiting.
Twitter Counter -- No one wants to follow too closely the metrics of something as inane as social networks, but if you're going to do anything, you ought to do it well. Math can help you. Every few weeks, it doesn't hurt to chart your progress in adding followers compared to others on the twittersphere. The numbers don't lie. I can also keep track of buddies.
Qwitter -- I love the concept. You watch your Twitter follower count dip, but you're not sure who left or why. This service will send you an update when someone leaves. I signed up recently and haven't gotten a note yet, so, well, either the service is bogus or those followers I've lost were simply accounts that Twitter shutdown for being spam.
BackTweets -- While most who shares links to your work offer an @reply, many don't, as I've found by following the site's chronicling of those linking back to Technically Philly. This is a great way to follow discourse following your product and finding new followers.
Yes, a Seventh: Tweet Effect -- This nifty device will show you after what tweets you gained or lost followers, and no, I've garnered absolutely no knowledge from it and it still interests me.
Yes, an Eighth: Twitter Karma -- After growing my following list to several hundred and finding I was losing value in following so many, I wanted to mass clear many. This tool made it easy.
Follower Monitor -- This is a Twitter user who tracks users who stop following you, doing what I found Qwitter didn't.

Some reading that might actually teach you something about actual value in the mostly otherwise self-serving and overly fashionable-at-the-moment social network:

Top 21 most-visited Twitter applications -- Tech Crunch
Kevin Rose: 10 Ways to Increase Twitter followers -- Tech Crunch
How 11 mayors use Twitter
How Newsrooms Adapt to Twitter -- Editor and Publisher
Newspapers that use Twitter
Gain more followers for your news organization

Are Twitter and Facebook slow on monetization for fear of advertising?

Christopher Wink — Thu, 25 Jun 2009 13:30:49 +0000

Technically Philly vies for Knight-Batten Awards for Innovations in Journalism

Christopher Wink — Mon, 22 Jun 2009 13:30:25 +0000

CNN/Facebook Inauguration Collaboration -- CNN.com collaborated with Facebook to create an interactive online experience where viewers shared their experiences of Obama's inauguration from 8 a.m. till the last inaugural ball. Four anchors provided coverage from the Capitol grounds in DC, while a special report was given from the CNN's headquarters in Atlanta. Online users could update their Facebook status directly from CNN.com Live video player in real time. On Facebook friends could click the CNN tag and join the live chat on CNN.com. There were 26 million live video streams on CNN.com, 1.3 million concurrent streams, 2 million Facebook status updates, and 1.2 million RSVPs on Facebook before the event. I was confused by another Facebook-related submission that already took place -- where is the money meant to go?
This American Life Live! -- This American Life took advantage of HD satellite technology to broadcast a live performance to movie theaters across the U.S. More than 50,000 people gathered in their communities to watch this broadcast. This American Life utilized podcasts and social networking sites to promote the event and survey fans before the event to get feedback. An encore presentation was held due to massive interest.
Ledger Live -- Breaking down the barriers between the newsroom and the community, "LedgerLive" committed to video in the summer of 2008. Using different types of social media, the Star-Ledger's webcast showcases the newspapers videos, brings viewers into the newsroom, and includes them in some content decisions. Columnists and reporters are guests on the show.
The AP Economic Stress Index -- It combines unemployment, foreclosure, and bankruptcy data down to the county level to create an index of the overall health of the economy. The data are displayed on a clickable map and the data can be mashed up in several ways to dig deep into the numbers.

Social Media

Tagging Names in Facebook -- This facebook application would allow users to tag names in news stories. As tagging photos on Facebook is so popular, the hope is that tagging names will bring a new audience to news articles. This application was developed by ASU engineering and journalism students who are very familiar with facebook. This is set to premiere during varsity sports season, when athletes, coaches and parents are likely to tag.
Twitter integration -- The Des Moines Register used Twitter to help report on Iowa's gay marriage decision by creating a hashtag, aggregating Twitter users' tweets using that hashtag on their Web site, and getting live tweets from reporters after the decision. Their hashtag was listed on Twitter's top trending topics, and they are planning more Twitter reporting projects for the future.
Video Your Vote -- "Video Your Vote" records voters experiences of the 2008 election by providing over 1,000 flip video cameras, using voters cameras, and teaching citizens laws regarding recording and voting. 2,500 videos were received from 50 states and several foreign countries to depict the election moments from different points of view. PBS, the NewsHour and YouTube collaborated to create this project in efforts to share the realities from the day, which gained 300,000 views on YouTube.
What Is Barack Doing? -- What Is Barack Doing? aggregates presidential news from many different sources, from the major networks to social networks. It uses good Web design practices to increase usability and accessibility.

Philadelphia

Street Level Philadelphia -- After working as a photographer for 10 years for the Philadelphia Daily News, Jim MacMillan taught himself how to shoot, edit, and produce video for the Web and created 1-2 minute video reports. He reported, filmed, voiced, edited, and produced the videos alone, and tried to tell the stories of Philadelphia on a personal level.
PlanPhilly -- An organization that reports on and seeks to bring transparency and openness to Philadelphia's design, development, and planning as an experiment in project-based journalism. It has developed partnerships with some of Philadelphia's mainstream media outlets, and seen their unique visitors double in the last year.
Philadelphia Neighborhoods from the Temple University School of Communications Multimedia Urban Reporting Lab class -- Temple U. project covered 20 predominantly minority Philadelphia neighborhoods by sending student reporters to do multimedia reporting. The program also trained community residents to use programs like Final Cut Pro, Flash, videography and blogging so residents could tell their own stories. One story about a racist police officer generated enough mainstream media coverage that the officer was fired. (A story written by Shannon McDonald certainly seems to have put the program's recent incarnation on the map)

Others

AmherstWire.com -- A student-run online magazine, a project of the Journalism program at the University of Massachusetts in Amherst. The site offers a wide array of content, including various beats localizing current events, a video blog that tracks the pulse of campus opinion, and the Global Beat Blog written by students studying abroad. The main section of the site includes periodic, in-depth feature packages that tackle major issues from multiple angles using non-traditional storytelling techniques. Over the course of three semesters, a small group of full-time students were able to produce a high quality, professional news Web site that attracted a worldwide audience with a budget of well under ,000.
American Indian online journalism -- To interact with readers and to attract a younger audience, The Circle (the sole source of print journalism for the American Indian community in the upper Midwest) has created an enhanced web edition. This allows readers with limited access to transportation to interact with other communities and lets users share their stories on the site. As of June 1, 2009, there are over 350 registered, and 7 bloggers getting ready to go online with Native-specific topics.
Newspaper Tycoon from Eastern Illinois University -- An idea for a video game wherein the gamer is a newspaper mogul responsible for all the aspects (both business and journalistic) of the newspapers he/she controls. The game has not yet been developed so it does not exist. At this point it is just an idea.

Despite declining traffic, @ArthurKade is a story, what that means for media

Christopher Wink — Mon, 15 Jun 2009 13:30:01 +0000

HOW HE GOT HERE

THE IMPORTANCE TO OLD MEDIA

WHAT HE MEANS TO SOCIAL MEDIA

THE STORY OF HIS ONLINE TRAFFIC

What Twitter is really for

Christopher Wink — Mon, 06 Apr 2009 13:30:35 +0000

In its short history, Twitter — a microblogging tool that uses 140 characters in bursts of text — has become an important marketing tool for celebrities, politicians and businesses, promising a level of intimacy never before approached online, as well as giving the public the ability to speak directly to people and institutions once comfortably on a pedestal [Source].

Conversation

Inquirer: Philadelphia's fine arts and social media

Christopher Wink — Tue, 24 Feb 2009 13:50:49 +0000

On Valentine's Day, Pennsylvania Ballet staff members stood in the Merriam Theater's lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel. What the mostly graying matinee audience made of the invitation to an online video-sharing site is unclear. What is clear is that the Pennsylvania Ballet is not alone in lusting after online social-network users. The Kimmel Center has a Flickr photostream. The Curtis Institute of Music is on LinkedIn. The Arden Theatre and the Franklin Institute use Twitter. The Philadelphia Orchestra has a MySpace page. Read the rest here.

Go read the story and comment, Digg it here, and then come back and see the extras that didn't make it into print. Shawn Stone, the Pennsylvania Ballet's market director

"We are always trying to build newer audiences, particular the 20 to 30-somethings."
"To reach this younger audience there are several new media tools. YouTube is the first piece. We wanted to launch the channel to heighten our availability, promote the artists, show behind-the-scenes ways to see the artists in rehearsal, to see what the dancers do."
"We want to create a dialogue, get them to come to a show and really be turned out by it."
"The Web has changed everyone's lives. It's working it's way up. I'm a bit older than this group, but I have a Facebook page. Technology is expanding."
"Our audiences have a lot to say, so we want to give them more opportunities to voice their opinions and ways to spread the word."
"We see this viral marketing and keeping this dialogue going a really great way to build our audiences. We have to listen to what they have to say."
"We want to find new ways to show how they can become more aware of the dancers and get to know them. It's much more of a personal relationship."
In the past, you came to see the show and you went home. You have an experience now. You have a community and can make friends interested.
"It's not direct mail and not newspapers but a direct way to build a network of people who are actually passionate about what you do."

Janine Zappone, a PR associate at the Arden Theatre

Zappone says her hours have changed too. "All I need are the log-ons, so on a Tuesday night, I can pop in, write some jazzy copy and do some real targeted marketing in a way you just couldn't do in the past."
"We're in the middle of the subscriber survey. While theater is known as primarily used by the white-haired generation, who are very loyal subscribers, it doesn't mean we can't reach them with social media, too. A number of our subscribers who are 65 or older point to Facebook and say they use it."
"When we ask for something, they're really enjoyed writing their thoughts, reading the musings at the Arden, but not necessarily the response."

J. Edward Cambron, the Philadelphia Orchestra's vice president for marketing

After years of keeping appearances, Cambron said, the orchestra has focused during the last 18 months on "aggressively targeting college students in a college town."
"Social media is a very big part of that marketing strategy."
"It's another tool. Not a cost cut. When we started, I remember when we started selling tickets online, but we still needed a box office. It's like that. Eventually it could potentially cut costs through less advertising. But for now, it's just another tool, a targeted. tool.
Increasingly, Cambron is directing younger members of his staff to be dedicated to social media.
"You can't control how they talk about you, what is said in this dialogue you've created."

I wrote of the technological ramifications for TechnicallyPhilly.com.

Twitter, blog, new media, Twitter, blog, blog

Christopher Wink — Mon, 22 Jun 2009 13:30:25 +0000

Update: We lost. Grant money in journalism is flowing freely in a tightened economy and a historic juncture in print media. Seems like an opportunity. So, my two partners and I, who founded Technically Philly, applied for the Knight-Batten Awards for Innovations in Journalism, a $10,000 grant to support new ideas in news. See our submission here. We thought bringing together two niches -- the geography of Philadelphia and the industry of technology and innovation -- and diversifying revenue streams -- going beyond advertising -- was a new enough model that it might catch the eye of a judge or two. We walked into a meaningful business, social and startup community in a major metro region's creative economies and began reporting, relying on our interests in social media, community reporting and professional and ethical journalism. We recently introduced advertising -- a small first step in monetization --and feel that a grant for $10,000 could afford the three of us an opportunity to work full time for perhaps as much two months or more. Considering how pleased we are with our traffic growth and the response from the community, we're thrilled by even the chance at the opportunity to give full time to a project none of us have been able to offer even part time thus far. Unfortunately and entirely unsurprisingly, there is some stiff competition from the nearly 100 submissions that were entered. Below I share some of the more interesting submissions I saw and my thoughts on our viability. Big names

CNN/Facebook Inauguration Collaboration -- CNN.com collaborated with Facebook to create an interactive online experience where viewers shared their experiences of Obama's inauguration from 8 a.m. till the last inaugural ball. Four anchors provided coverage from the Capitol grounds in DC, while a special report was given from the CNN's headquarters in Atlanta. Online users could update their Facebook status directly from CNN.com Live video player in real time. On Facebook friends could click the CNN tag and join the live chat on CNN.com. There were 26 million live video streams on CNN.com, 1.3 million concurrent streams, 2 million Facebook status updates, and 1.2 million RSVPs on Facebook before the event. I was confused by another Facebook-related submission that already took place -- where is the money meant to go?
This American Life Live! -- This American Life took advantage of HD satellite technology to broadcast a live performance to movie theaters across the U.S. More than 50,000 people gathered in their communities to watch this broadcast. This American Life utilized podcasts and social networking sites to promote the event and survey fans before the event to get feedback. An encore presentation was held due to massive interest.
Ledger Live -- Breaking down the barriers between the newsroom and the community, "LedgerLive" committed to video in the summer of 2008. Using different types of social media, the Star-Ledger's webcast showcases the newspapers videos, brings viewers into the newsroom, and includes them in some content decisions. Columnists and reporters are guests on the show.
The AP Economic Stress Index -- It combines unemployment, foreclosure, and bankruptcy data down to the county level to create an index of the overall health of the economy. The data are displayed on a clickable map and the data can be mashed up in several ways to dig deep into the numbers.

Social Media

Tagging Names in Facebook -- This facebook application would allow users to tag names in news stories. As tagging photos on Facebook is so popular, the hope is that tagging names will bring a new audience to news articles. This application was developed by ASU engineering and journalism students who are very familiar with facebook. This is set to premiere during varsity sports season, when athletes, coaches and parents are likely to tag.
Twitter integration -- The Des Moines Register used Twitter to help report on Iowa's gay marriage decision by creating a hashtag, aggregating Twitter users' tweets using that hashtag on their Web site, and getting live tweets from reporters after the decision. Their hashtag was listed on Twitter's top trending topics, and they are planning more Twitter reporting projects for the future.
Video Your Vote -- "Video Your Vote" records voters experiences of the 2008 election by providing over 1,000 flip video cameras, using voters cameras, and teaching citizens laws regarding recording and voting. 2,500 videos were received from 50 states and several foreign countries to depict the election moments from different points of view. PBS, the NewsHour and YouTube collaborated to create this project in efforts to share the realities from the day, which gained 300,000 views on YouTube.
What Is Barack Doing? -- What Is Barack Doing? aggregates presidential news from many different sources, from the major networks to social networks. It uses good Web design practices to increase usability and accessibility.

Philadelphia

Street Level Philadelphia -- After working as a photographer for 10 years for the Philadelphia Daily News, Jim MacMillan taught himself how to shoot, edit, and produce video for the Web and created 1-2 minute video reports. He reported, filmed, voiced, edited, and produced the videos alone, and tried to tell the stories of Philadelphia on a personal level.
PlanPhilly -- An organization that reports on and seeks to bring transparency and openness to Philadelphia's design, development, and planning as an experiment in project-based journalism. It has developed partnerships with some of Philadelphia's mainstream media outlets, and seen their unique visitors double in the last year.
Philadelphia Neighborhoods from the Temple University School of Communications Multimedia Urban Reporting Lab class -- Temple U. project covered 20 predominantly minority Philadelphia neighborhoods by sending student reporters to do multimedia reporting. The program also trained community residents to use programs like Final Cut Pro, Flash, videography and blogging so residents could tell their own stories. One story about a racist police officer generated enough mainstream media coverage that the officer was fired. (A story written by Shannon McDonald certainly seems to have put the program's recent incarnation on the map)

Others

AmherstWire.com -- A student-run online magazine, a project of the Journalism program at the University of Massachusetts in Amherst. The site offers a wide array of content, including various beats localizing current events, a video blog that tracks the pulse of campus opinion, and the Global Beat Blog written by students studying abroad. The main section of the site includes periodic, in-depth feature packages that tackle major issues from multiple angles using non-traditional storytelling techniques. Over the course of three semesters, a small group of full-time students were able to produce a high quality, professional news Web site that attracted a worldwide audience with a budget of well under $1,000.
American Indian online journalism -- To interact with readers and to attract a younger audience, The Circle (the sole source of print journalism for the American Indian community in the upper Midwest) has created an enhanced web edition. This allows readers with limited access to transportation to interact with other communities and lets users share their stories on the site. As of June 1, 2009, there are over 350 registered, and 7 bloggers getting ready to go online with Native-specific topics.
Newspaper Tycoon from Eastern Illinois University -- An idea for a video game wherein the gamer is a newspaper mogul responsible for all the aspects (both business and journalistic) of the newspapers he/she controls. The game has not yet been developed so it does not exist. At this point it is just an idea.

I'm personally unsure of proposals dominated by only-citizen contributors -- concerns about their stability and where advertising money is going. There are some innovative ideas, but I am happy with our submission. If not the best, I feel like ours is a model that could offer important coverage for other communities and, as I wrote above, I think that $10,000 grand prize could have a far greater impact on our project than many of the others. I also am proud that we are moving ahead with our own monetization, so that money will only help us surge forward toward a truly sustainable product. Do we have any chance? What are some other submissions you like?

Christopher Wink » Twitter

Christopher Wink — Fri, 07 May 2010 13:30:57 +0000

Buy Dormonoct Without Prescription, On Jan. 18, rx free Dormonoct, Buy Dormonoct online no prescription, our Twitter account had 335 followers, 99 tweets and was listed 30 times.

Today, Dormonoct price, Order Dormonoct online c.o.d, our Twitter account has 770 followers (and we're following fewer than 150 accounts), 564 tweets and is listed 54 times.

On Jan. 18, purchase Dormonoct online no prescription, Where can i find Dormonoct online, our Facebook account had 727 friends and was only sporadically active

Today, our Facebook account has 1, purchase Dormonoct online,087 friends and updates between three and seven times a day with member updates, running quotes and news and links to our blog.

On Jan. 18, our Philly chapter Facebook group had 711 fans; our Baltimore chapter group had 311 fans and our DC chapter group had 75 fans.

Today, our Philly chapter group has 953 members; our Baltimore chapter group has 397 fans and our DC chapter group has 418 fans. All update between one and three times a day.

On Jan, Buy Dormonoct Without Prescription. 18, we didn't have Facebook pages for our May 24-launching Boston chapter, our fall-launching Chicago chapter or our signature event, the Stroehmann Back on My Feet 20in24.

Today, the Boston page has 157 fans, the Chicago page has 32 fans and the 20in24 page has 161 fans.

On Jan. 18, our Youtube account had 10 videos and 12 subscribers

Today, our Youtube account has 32 videos and 18 subscribers

On Jan. 18, our Picasa account was home to 91 photo albums from two chapters

Today, our Picasa account is home to 130 photo albums four chapters (including Boston happy hour snaps)

What do you think.

Six Twitter applications I actually use and recommend for news organizations

Christopher Wink — Fri, 26 Jun 2009 13:30:15 +0000

Advanced Twitter search -- Every news organization should be using the opportunity to find people talking about your region or industry, in order to find new followers. For Technically Philly and NEast Philly, it's an opportunity to grow our readership. It's certainly not something I necessarily recommend for individual users because, well, that might come off simply creepy. But, earlier this month, by searching for people near Philadelphia who were tweeting about Billy Joel, I was able to find folks who went to a tribute band concert in Northeast Philadelphia and share our coverage.
CoTweet -- The Philadelphia-regionally based application affords you the opportunity to tweet from multiple Twitter accounts and forward-post tweets. It's great for any work use of Twitter.
Twitpic -- Photos get a lot of traffic, so get yourself a password and e-mail or forward from your mobile device shots of what you're covering or visiting.
Twitter Counter -- No one wants to follow too closely the metrics of something as inane as social networks, but if you're going to do anything, you ought to do it well. Math can help you. Every few weeks, it doesn't hurt to chart your progress in adding followers compared to others on the twittersphere. The numbers don't lie. I can also keep track of buddies.
Qwitter -- I love the concept. You watch your Twitter follower count dip, but you're not sure who left or why. This service will send you an update when someone leaves. I signed up recently and haven't gotten a note yet, so, well, either the service is bogus or those followers I've lost were simply accounts that Twitter shutdown for being spam.
BackTweets -- While most who shares links to your work offer an @reply, many don't, as I've found by following the site's chronicling of those linking back to Technically Philly. This is a great way to follow discourse following your product and finding new followers.
Yes, a Seventh: Tweet Effect -- This nifty device will show you after what tweets you gained or lost followers, and no, I've garnered absolutely no knowledge from it and it still interests me.
Yes, an Eighth: Twitter Karma -- After growing my following list to several hundred and finding I was losing value in following so many, I wanted to mass clear many. This tool made it easy.
Follower Monitor -- This is a Twitter user who tracks users who stop following you, doing what I found Qwitter didn't.

Some reading that might actually teach you something about actual value in the mostly otherwise self-serving and overly fashionable-at-the-moment social network:

Top 21 most-visited Twitter applications -- Tech Crunch
Kevin Rose: 10 Ways to Increase Twitter followers -- Tech Crunch
How 11 mayors use Twitter
How Newsrooms Adapt to Twitter -- Editor and Publisher
Newspapers that use Twitter
Gain more followers for your news organization

Are Twitter and Facebook slow on monetization for fear of advertising?

Christopher Wink — Thu, 25 Jun 2009 13:30:49 +0000

Technically Philly vies for Knight-Batten Awards for Innovations in Journalism

Christopher Wink — Mon, 22 Jun 2009 13:30:25 +0000

CNN/Facebook Inauguration Collaboration -- CNN.com collaborated with Facebook to create an interactive online experience where viewers shared their experiences of Obama's inauguration from 8 a.m. till the last inaugural ball. Four anchors provided coverage from the Capitol grounds in DC, while a special report was given from the CNN's headquarters in Atlanta. Online users could update their Facebook status directly from CNN.com Live video player in real time. On Facebook friends could click the CNN tag and join the live chat on CNN.com. There were 26 million live video streams on CNN.com, 1.3 million concurrent streams, 2 million Facebook status updates, and 1.2 million RSVPs on Facebook before the event. I was confused by another Facebook-related submission that already took place -- where is the money meant to go?
This American Life Live! -- This American Life took advantage of HD satellite technology to broadcast a live performance to movie theaters across the U.S. More than 50,000 people gathered in their communities to watch this broadcast. This American Life utilized podcasts and social networking sites to promote the event and survey fans before the event to get feedback. An encore presentation was held due to massive interest.
Ledger Live -- Breaking down the barriers between the newsroom and the community, "LedgerLive" committed to video in the summer of 2008. Using different types of social media, the Star-Ledger's webcast showcases the newspapers videos, brings viewers into the newsroom, and includes them in some content decisions. Columnists and reporters are guests on the show.
The AP Economic Stress Index -- It combines unemployment, foreclosure, and bankruptcy data down to the county level to create an index of the overall health of the economy. The data are displayed on a clickable map and the data can be mashed up in several ways to dig deep into the numbers.

Social Media

Tagging Names in Facebook -- This facebook application would allow users to tag names in news stories. As tagging photos on Facebook is so popular, the hope is that tagging names will bring a new audience to news articles. This application was developed by ASU engineering and journalism students who are very familiar with facebook. This is set to premiere during varsity sports season, when athletes, coaches and parents are likely to tag.
Twitter integration -- The Des Moines Register used Twitter to help report on Iowa's gay marriage decision by creating a hashtag, aggregating Twitter users' tweets using that hashtag on their Web site, and getting live tweets from reporters after the decision. Their hashtag was listed on Twitter's top trending topics, and they are planning more Twitter reporting projects for the future.
Video Your Vote -- "Video Your Vote" records voters experiences of the 2008 election by providing over 1,000 flip video cameras, using voters cameras, and teaching citizens laws regarding recording and voting. 2,500 videos were received from 50 states and several foreign countries to depict the election moments from different points of view. PBS, the NewsHour and YouTube collaborated to create this project in efforts to share the realities from the day, which gained 300,000 views on YouTube.
What Is Barack Doing? -- What Is Barack Doing? aggregates presidential news from many different sources, from the major networks to social networks. It uses good Web design practices to increase usability and accessibility.

Philadelphia

Street Level Philadelphia -- After working as a photographer for 10 years for the Philadelphia Daily News, Jim MacMillan taught himself how to shoot, edit, and produce video for the Web and created 1-2 minute video reports. He reported, filmed, voiced, edited, and produced the videos alone, and tried to tell the stories of Philadelphia on a personal level.
PlanPhilly -- An organization that reports on and seeks to bring transparency and openness to Philadelphia's design, development, and planning as an experiment in project-based journalism. It has developed partnerships with some of Philadelphia's mainstream media outlets, and seen their unique visitors double in the last year.
Philadelphia Neighborhoods from the Temple University School of Communications Multimedia Urban Reporting Lab class -- Temple U. project covered 20 predominantly minority Philadelphia neighborhoods by sending student reporters to do multimedia reporting. The program also trained community residents to use programs like Final Cut Pro, Flash, videography and blogging so residents could tell their own stories. One story about a racist police officer generated enough mainstream media coverage that the officer was fired. (A story written by Shannon McDonald certainly seems to have put the program's recent incarnation on the map)

Others

AmherstWire.com -- A student-run online magazine, a project of the Journalism program at the University of Massachusetts in Amherst. The site offers a wide array of content, including various beats localizing current events, a video blog that tracks the pulse of campus opinion, and the Global Beat Blog written by students studying abroad. The main section of the site includes periodic, in-depth feature packages that tackle major issues from multiple angles using non-traditional storytelling techniques. Over the course of three semesters, a small group of full-time students were able to produce a high quality, professional news Web site that attracted a worldwide audience with a budget of well under ,000.
American Indian online journalism -- To interact with readers and to attract a younger audience, The Circle (the sole source of print journalism for the American Indian community in the upper Midwest) has created an enhanced web edition. This allows readers with limited access to transportation to interact with other communities and lets users share their stories on the site. As of June 1, 2009, there are over 350 registered, and 7 bloggers getting ready to go online with Native-specific topics.
Newspaper Tycoon from Eastern Illinois University -- An idea for a video game wherein the gamer is a newspaper mogul responsible for all the aspects (both business and journalistic) of the newspapers he/she controls. The game has not yet been developed so it does not exist. At this point it is just an idea.