In short, NewsWorks, which had its official launch last Monday, Nov. 15, is WHYY’s new online news brand, serving as home to its existing journalism, in addition to (A) new columns, (B) calls for community contributions and (C) a trial hyperlocal push in northwest Philadelphia.
It’s a big bold swing and at least four years in the making.
Indeed, where Newsworks is a year or two from now will mean a great deal to the entire news ecosystem of Philadelphia, at least. Some of those people who come to mind:
I felt the Inquirer’s Dan Rubin was the nearest in a legacy of citywide voice boxes, telling the broadest and widest ranging stories. Perhaps that’s true.
But it’s been nagging me that outside of some media-focused friends — and even then — I never hear Rubin or his other traditional columnist colleagues with any sort of regularity.
Instead, the columnists whose names I read, hear mentioned and myself reference the most are increasingly niche orientated. They’re not writing about the city, they’re writing about and for a very narrowly focused part of it. These are other critics and writers who have long existed in newspaper parlance, but I believe the increasingly niche-dominated media ecosystem means their voices carry greater power than before.
Though it was written just back in 2007, it was gone. I couldn’t quite find something that fit its point, so I reached out to Ferrick. He warmly shared some of the details of the now somewhat dated piece, as he said he’s working on revisiting the topic.
If for no other reason than for my own ability to link back to it in the future and to prove how valuable the web can be in making available so much powerful knowledge and information, below, with Ferrick’s permission, I share the notes he sent me.
Updated 4/13/10 @ 8:50 a.m.: Regionally-specific hyperlocal is just part of the broader system
WHYY, the public media station for the Delaware Valley region, is hoping a $1.2 million hyperlocal news initiative for the northwest region of Philadelphia will be the first successful bold Web-first journalism effort from a legacy media player.
Updated: That northwest hyperlocal is just one very large, very expensive trial vertical within a larger rollout.
But will “NewsWorks” go the way of a handful of its predecessors?