What is Editorial Strategy: Definitions for Content Strategy and more

I try to keep things simple.

Because there is so much crap out there, I like to think if you can’t describe simply, quickly and tersely what you do, then it’s probably not important.

So, in introducing my work with Technically Media, I kept it simply to that we build audiences, which is something of a tag line of ours.

But there are those in the industry and near to it who are a bit more interested in what exactly we’re proposing.

We’re calling what we do editorial strategy, something of a subset of a growing movement called content strategy, which usually falls under user experience design and differs itself from content marketing.

It’s a concept that pulling with content you create is going to become just as much as a given as pushing with social media you control.

But what the hell does all of that mean?

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Philly Tech Week: introducing event series growing innovation impact

PHILADELPHIA — Regional technology news site Technically Philly has announced today that it is organizing the first ever Philly Tech Week to be held across the Philadelphia area April 25-30, 2011.

Philly Tech Week will be a week-long celebration of technology and innovation in Philadelphia. The annual week of events is intended to grow the impact of this innovative region through programming focused on technology, collaboration and improving Philadelphia

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How do I choose a payroll services company for my business

When I am unsure about something, I tend to over-indulge in the research.

So, when my two colleagues and I decided that, despite our size, we thought it was worth the cost of hiring a payroll services company to withhold taxes for Technically Media from the very start, I knew I’d be indulging.

In the end, we went with a Center City Philadelphia representative from payroll services giant Paychex.

Let me tell you a bit about the process, in case you have a small business that might want to outsource that work as we have.

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Why Journalism should be like the catering business

I was inside Di Bruno Bros., Philadelphia’s beloved, 70-year-old artisan cheese shop and gourmet delicatessen, when something very apparent sunk in for me.

They’ll sell me a block of Manchego sheep’s milk cheese for $5, or bratwurst or beef from the region for a few dollars a pound. It’s profitable and prominent.

But I’d bet Di Bruno Bros. makes a lot more money per minute of staff effort on its catering business than any retail experience it could create. Rather than having one person buying one block of cheese, any successful retail operation wants to use its economies of scale to up production and get more revenue for its effort by servicing tens or hundreds of people at the same time.

If you have a news site, then what is the back-end service that is really going to make the money needed to fund journalism?

That is a long-held foundation of retail service that journalism should take a lesson from. (And it’s just one more lesson we should be learning from other low-yield businesses).

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Constitution Daily: the best of the National Constitution Center blog

This month, in announcing my new full-time role with Technically Media Inc., I briefly noted that we had launched Constitution Daily, a new blog platform for the National Constitution Center.

A move of that magnitude, I think, deserves a bit more detail.

Last January at the prestigious Union League after speaking on a panel about the future of journalism, I met and started a dialogue with David Eisner, the new CEO of the National Constitution Center, an innovative museum and event space devoted to the U.S. Constitution that is based in Philadelphia.

By May, we agreed that NCC needed to toe into the waters of content to grow its own audience who could become supporters, donors and visitors. In June, we started that work with an asset analysis and creating work flow and a platform direction.

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Technically Media Inc.: introducing a media services consultancy

Simply put, we build audiences.

At the beginning of December, I left another role and promised greater details on what I would doing. Here’s a start.

In the past few weeks, I’ve chosen a payroll services company, applied for tax status, requested a business operating license, closed an existing account and otherwise finalized the incorporation of a new business, of which I am now a full-time employee, answering early a resolution of mine.

Technically Media Inc. is a media services consultancy with three founders: Sean Blanda, Brian James Kirk and myself.

And, while I could get you lost in the details, all you really need to know that at its simplest form, we build audiences online.

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Examiner.com interview on work with Technically Philly

I was interviewed for the local vertical of Examiner.com by local marketing specialist Megan Smith.

When my firm signed new client Tek Lado – a bilingual, technology and pop culture magazine – we suddenly had to immerse ourselves in Philadelphia’s tech scene. And word on the street was that Technically Philly was one of the key places to start. I began reading the site daily, learning more about “the trends, the news and the people that affect, and the events that include, Philadelphia’s growing technology community.” In the process, I may or may not have stalked Technically Philly’s co-founder Christopher Wink to learn a little more… MORE

Read the full interview here.