I try to keep things simple.
Because there is so much crap out there, I like to think if you can’t describe simply, quickly and tersely what you do, then it’s probably not important.
So, in introducing my work with Technically Media, I kept it simply to that we build audiences, which is something of a tag line of ours.
But there are those in the industry and near to it who are a bit more interested in what exactly we’re proposing.
We’re calling what we do editorial strategy, something of a subset of a growing movement called content strategy, which usually falls under user experience design and differs itself from content marketing.
It’s a concept that pulling with content you create is going to become just as much as a given as pushing with social media you control.
But what the hell does all of that mean?