By the end of the year, we’ll be moving our more than dozen-person team to the top floor of the Curtis Center, a historic building in Old City Philadelphia that once held the celebrated Curits Publishing Company (the ones behind the Saturday Evening Post, the Ladies Home Journal and the Public Ledger, among other brands).
For the fourth annual Baltimore Innovation Week, we at Technical.ly exercised a wide range of event formats. Years into exploring events as mission delivery and revenue accrual and marketing balance, we still need to get better. But I continue to be proud of what we accomplish.
To show that, I want to highlight a few event formats I was personally proud to be a part of during #BIW15, which featured 57 events during 10 days and close to 10,000 people — it was big, bigger even than last year. (Find a wrap of this #BIW15 here.)
After 18 months and two phases of the fledgling side project, we’re setting aside the monthly Technical.ly podcast.
We couldn’t invest the time into the project that it required, it didn’t fit into our short-term strategy and the audience wasn’t growing fast enough for an exception to be made. (We were only regularly getting a few hundred downloads).
I helped organize our first ever live Technical.ly podcast and, in addition to helping to produce the event, I put together one of the main pieces.
My point? We don’t really choose a Place to live. We choose a Time in a Place to live.
It’s the work of Technical.ly, based on the reporting of many of our lead reporters and contributors, in addition to my own sourcing, and the technical and strategy work of my cofounder Brian Kirk. It’s 45-pages and features nine big ideas based on case studies from nearly two dozen tech companies in the mid-Atlantic.
Download it free here with an email address.
[PDF if that link doesn’t work]
Following the July 2014 final rules implementation of the Affordable Care Act, my company Technical.ly was impacted more severely than we expected. This is not a political article — I am not opposed to Obamacare — this is a small business owner’s experience.
With just eight full-time team members (excluding, of course, our part-time independent contractors), I am solely responsible for managing our healthcare coverage plan, and while I tried to prepare for what the change might be, I wasn’t ready for our costs to more than double, and, for some plans, almost triple. Here’s what I learned and what we did.
First shared in April and then announced more fully last month, earlier this summer, I helped soft-launch Technically Baltimore, another local technology news site committed to covering and growing the conversation around technology bettering the region there.
What’s even better is that, with the help of more than a dozen partners, we’re also organizing the inaugural Baltimore Innovation Week the last week of September, featuring more than 20 events.
It’s an entirely new challenge to go to a new city, though we’ve spent at least a year familiarizing ourselves with Charm City and its meaningful, passionate technology community and have hired a full-time reporter there. Our goal is to take what we’ve learned in Philadelphia and do it better in another city we love: connect entrepreneurship, enterprise, digital access, smarter government and creative and artistic communities at their intersection and try to use news as convener and connector to raise awareness and strengthen their impact on Baltimore.
Let me know if you know anyone we should know. It’s a thrilling opportunity.
Meet Ph.ly, the local URL shortener and the curated weekly email that will make you a better Philadelphian.
Try the tool and add your email here.
Last week, we at Technically Media announced that we launched Ph.ly, which has two primary features.
- URL shortener with a Philly focus — Try ph.ly/connect to see how domains can be shortened more beautifully and more relevantly.
- Weekly curated email of the three biggest pieces of local journalism — If enough people add their emails to the list, we will curate the three most meaningful pieces of local news and information to allow more Philadelphians to more easily consume the best of all the region’s content creators. It’s a hope to create a common set of facts for Philadelphians. Perhaps it’s a model for other markets.
Proud to say that popular alt-weekly Philadelphia Weekly put a feature story about my Technically Media colleagues and I on its cover this week.
Under different leadership, this is the same publication that not too long ago poked some fun at us.
For any venture or project that reaches any remote level of success, there are surely failures that surround it.
By any standard, Technically Media is no more than a very small success, but before building that small business, I’ve had more than my fair share of failures. Being no stranger to rejection, I’ve tried my best to learn something from the handful of efforts (mostly other niche sites) that I helped launch around the beginning of 2009 in the hopes of finding a media venture of success — underemployed and without many opportunities.
Below, I share seven projects I tried launching before Technically Media, why they failed and what I learned.