Lessons I’ve learned on writing better ledes
Beginnings say as much about who begins them as they do about what they begin. Journalists and writers, of professional kind or independent and online, take very seriously the ledes they produce and how others see them. It’s very likely that I have had harsher scrutiny for ledes I’ve written than for anything else, and [...]
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Christopher Wink is the co-founder of publishing strategy firm 





