Three recently shared numbers stand out to me as being incredibly powerful, evocative and important for the future of Philadelphia:
The tiny, 0.6 increase in Philadelphia’s population from the 2000 to the 2010 U.S. Census, a small grow that halts an enormous trend: 50 years of population loss from a 1950 height of 2.1 million. MORE HERE
The gain from 2000 to 2009 of the number of 25 to 34 year-olds who have a four-year degree or higher and live within three miles of Center City, the third highest U.S. numerical total (beyond New York City and Boston) and one of the 10 highest percentage increases, 57 percent, in the country. MORE HERE And for broader perspective on youth and wealth growth in specific neighborhoods, despite citywide trends, check this Inquirer article out.
The number of children born to Center City parents between 2000 and 2008, a total that was 300 in 1990 andmore than 2,000 in 2008. Moreover, “nearly three-quarters of kindergarten students in Center City schools are drawn from downtown neighborhoods….So, not only are Center City denizens birthing, they’re staying” MORE HERE
And for dessert, though admittedly not nearly as broadly impactful, I offer you news that again Philadelphia has more per capita bicycle commuters (like me, mostly) than any other of the 10 largest cities in the country:
Pull media, like social networks, are incredibly powerful, but the power of the push media of email hasn’t much waned.
Nonprofits, companies and organizations still rely on its ability to land in the inboxes of busy readers, consumers and supporters. Since announcing that I’m leaving Back on My Feet, I’ve taken a bit deeper a look at the metrics behind the monthly newsletter and blasts that remains a large part of our outreach efforts.
I was proud of some progress we worked to make with our use of email marketing during my tenure there, though I didn’t find the time to focus on as much development as I would have liked (by offering more robust A/B tests and such).
More importantly, there are a dozen take aways, some of which may seem intuitive, that I can now comfortably call lessons:
What a damaging and sweeping comment that when reiterated and reinterpreted across media — that Philadelphia has been “battered” by having the “highest murder rate,” of what, well, they won’t say — can dramatically impact how the Cradle of Liberty is seen nationally.
Williams is supposed to be a part of a “sea change” in the city’s role of prosecuting criminals — a major Philadelphia Inquirer investigation found, as the Times reported, that “the city had failed to obtain convictions in two-thirds of cases involving violent crimes, and that thousands of cases were dismissed because prosecutors were not prepared or witnesses did not appear.”
So, yes, Philadelphia has a problem convicting criminals and crime is certainly a major sticking point for people living in cities (though I’ll add that violent crime is down nationally and many inner-ring suburbs have been battling increases in gangs and drugs and crime since the 1990s). And this ‘Killadelphia’ reputation doesn’t help… but how accurate the name is remains a point of contention here.