I was interested to cover the convergence of social networks and fine arts institutions in a story running in today’s Inquirer. While it focuses on Philadelphia examples, there are broader implications, I think.
On Valentine’s Day, Pennsylvania Ballet staff members stood in the Merriam Theater’s lobby handing out coasters that bore what might have seemed a strange suggestion coming from an arts organization: Go to our YouTube channel.
What the mostly graying matinee audience made of the invitation to an online video-sharing site is unclear. What is clear is that the Pennsylvania Ballet is not alone in lusting after online social-network users.
The Kimmel Center has a Flickr photostream. The Curtis Institute of Music is on LinkedIn. The Arden Theatre and the Franklin Institute use Twitter. The Philadelphia Orchestra has a MySpace page. Read the rest here.
Go read the story and comment, Digg it here, and then come back and see the extras that didn’t make it into print.
How many e-mail addresses do you have in your address book?
Sources have been important to journalists of all shape and caliber for the profession’s entire history, perhaps even more so for freelancers, who are guiding a ship and finding their story pitches on their own. But in an age of social networks and e-mail clients, it’s important to reevaluate how you’re collecting, retaining and organizing your sources.
So if it’s always important to brand yourself, now is a particularly important juncture for this underemployed writer. For more than a year now though, leading up to and continuing beyond my college graduation, I have employed and developed a growing online community of methods to take control over my Web presence.
I am obsessively trying to find ways to market myself online like more and more multimedia journalists of all ages and experiences. So, what are you doing to promote your name?