Between those two dates, I built one of the most involved spreadsheets of my life (yup, that’s something I think about). SACM and I used that spreadsheet to choose our wedding venue, predict attendance, invite guests, track purchases and monitor gifts. We’ve also been using it to give advice to friends.
Some of what we collected is private but lots of it is worth sharing for your own planning and budgeting purposes. That’s what I do below.
If you were setting out to launch a local, city-wide, civic affairs and breaking news outfit today, there are a few clear first steps I’d encourage you to take. Understand deeply and succinctly why and for whom you are doing this. Plan clearly how you hope to sustain the thing, and have a rough idea of what you think the thing might be.
So I’m assuming that work is already done for Billy Penn, just such an effort here in Philadelphia that is soon-to-be-launched by Jim Brady, a news media executive popular in national online media circles, and Chris Krewson, a former Philadelphia Inquirer online editor who has returned after several years on the West Coast.
On behalf of Technically Philly, I hosted the event with Tayyib Smith of 215mag.com and led the conversation, featuring a half dozen five-minute introductions from niche publishers seated in chairs amongst 40 attendees in the room, decorated wildly by lead sponsor Vitamin Water and featuring free samples of Heineken Light, which didn’t turn out to be half bad.
Do news organizations have responsibility for their outcome?
That became the final and, I think, as yet unanswered close to a discussion I led during the final session of the third national BarCamp NewsInnovation, held Saturday April 30 at Temple University and rounding out the inaugural Philly Tech Week. [See past BCNI write ups here.]
Overall I felt this BCNI, with some 150 attendees from startup shops and some serious brands, featured more sessions that embodied that unconference spirit in being less presentation and more dialogue, something I don’t think I felt in the past. I was also interested to see the true step forward past social media and other tools and into sustainability, which I find to be a far more important place to be.
To that end and coming off Philly Tech Week, without preparation, I proposed a session in the day’s final hour: “A conversation on news as a convener.”
It’s very easy to politicize what is around us. I fight that urge, too.
Whenever accusations about cops and misdeeds make their way into headlines, most of us either rush to defend them or revile them. Wherever we rush to usually has to do with what camp we most align: either (A) policing is damn hard work and those who do it don’t get enough credit or (B) police officers have enough potentially unchecked power to make us uncomfortable.
Of course, like with most things, the truth manages to be both.
When you’re launching a business or a brand, a check for domain availability has to be part of the brainstorming.
I worked with Shannon McDonald to launch a hyperlocal news site for Northeast Philadelphia. Initially in late 2008, she wanted the product to be the Web presence of a print product she wanted to call NEast Magazine.
I’m working with acouple, following many and thinking about a great number more hyperlocal, niche and other online-only news sites in this country of ours.
I talk a lot about where content comes from in a healthy, efficient news-gathering entity today or in the near future.
Whether it proves untenable or inaccurate or not isn’t necessarily the point. I have some goals for the geographically-based hyperlocal I’m helping in building — NEast Philly — and I want to float them.
Below I share what that looks like in my head, what it looks like now under the tireless effort of its editor and team of contributors and how it’s looked in the past.
It’s the seemingly unintentional, passive-aggressive jab that I sometimes get from older or otherwise more established journalists, writers and editors. Most often and in many ways, I’m sure the sentiment is pristine in its accuracy, often abutted by the never-to-be-defended-against “it takes time,” which, of course is always true.
But I can’t help but think what’s happened since, say, 2007 or even later, is something bigger that is changing the value of a lot of once rock solid professional advice for young and otherwise aspiring journalists, and making it awfully hard out there.
It was early December when Neal Santos, another friend of mine, was ensnared in his own media firestorm. Ever hear of Zunegate?
Santos, the assistant online editor of Philadelphia alternative-weekly CityPaper, spotted then-President-elect Barack Obama using a Zune mp3 player on a treadmill in a Philly gym. He reported it and chaos ensued.
These are just two cases of a trend that excites me, scares me and motivates me. Young journalists, some with whom I’ve graduated, many with whom I’ve worked and all of whom I respect, are making an impact. Not always in the ways they want, but, Christ, it helps to understand that, wow, this is real now.