Print is going to last longer than we might think because we can prove print in a way we cannot prove with digital.
Someone recently mentioned to me that in 10 years, we’ll still be predicting the death of newspapers. I think sitting here, in my office, looking at a copy of the Wall Street Journal that I stuffed into my pocket after finding it on a bench at the 2nd Street station in Old City Philadelphia, I believe that to be true.
Let me say something controversial: newspapers mean something more than news sites. Just like printed photographs mean something more than Facebook pictures.
Digital media still should amaze in their flexibility, utility and reach. But their printed counterparts are also still remarkable for all the reasons their future seem limited: they are inflexible, expensive and in-viral.