While I was at Back on My Feet, something I was proud of completing was, with the great help of a colleague, a company style guide. A style guide should be a fundamental piece of documentation that goes a long way to creating an institutional memory. If everything imploded, a style guide would help you [...]

I’ve managed more than a few Twitter strategies, for nonprofits, groups, organizations and news sites, and have picked up a few basics that you should be sure to steal. Signing off initials — If you have multiple people using your organization’s account, sign off with initials for transparency, personal connection and ease. Do create regular [...]

Short, compelling videos of interest travel well on the web. That means video can take your brand, organization, mission, message or call to action with it. I served my media director role with Back on My Feet for less than a year, but I’m proud of moving the staff to more frequent video creation for [...]

I received an email a couple weeks ago from an entrepreneur who formerly worked for a startup in Philly. He’s with a new startup in another region but asked for quick  advice on reaching out to bloggers and other journalists for coverage. I shot back three quick thoughts: First, prove you’re a human being and [...]

Pull media, like social networks are incredibly powerful, but the power of the push media of email hasn’t much waned. Nonprofits, companies and organizations still rely on its ability to land in the inboxes of busy readers, consumers and supporters. Since announcing that I’m leaving Back on My Feet, I’ve taken a bit deeper a [...]

Nobody in business will ever say he isn’t concerned with listening to the customer. Really proving it, of course, is the difference between well-loved companies and those that aren’t. Even notoriously frustrating Comcast has gained ground with its use of social media — a powerful mechanism for communication that, despite all the attention, we still [...]