Posts Tagged ‘link economy’

What links should mean to news media in the future

Most media folks know that casual readers and viewers don’t really care if one news organization beats another by a few minutes on a story. That’s about the pride of those involved. If you were beaten, you either searched for a new angle or rehashed what was done, trying to add value in some way. [...]

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How good are your links?

I do my fair share of complaining about links, and I’m not alone in suggesting there are good links and there are bad ones. I have, I’ll admit, done all four — from great to bad — but it’s important to learn the differences. Great link — Include a publication and/or author name, important keywords [...]

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The reasons to link and what they say about your Web integrity

Why do you use links? By my count, there are four reasons why you put a link in your online story, post or article, and I think figuring out which of them describes your motivation says a great deal about your Web integrity. The reasons for linking that come to mind for me: Link Share [...]

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