How to get a reporter to care about your business: a Lean Startup presenation

When pitching your venture or product, send a business or technology reporter a three sentence email, explaining in super simple language (a) what your project is, (b) why it matters and (b) who you are.

That was one of the better received recommendations I made while presenting for the Lean Startup seminar held at the Venturef0rth incubator in Callowhill, Philadelphia this weekend.

See my presentation slides above or find it here and past writing on the subject here and here. My colleague Sean Blanda has a post giving broad advice here, which includes a great list of questions to be prepated for, though I was a bit more specific to the 30 entrepreneurs in the room on starting the conversation. Details on my slide below.

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