5 reminders for every local news startup, with a focus on Philly’s ‘Billy Penn’ from Jim Brady

If you were setting out to launch a local, city-wide, civic affairs and breaking news outfit today, there are a few clear first steps I’d encourage you to take. Understand deeply and succinctly why and for whom you are doing this. Plan clearly how you hope to sustain the thing, and have a rough idea of what you think the thing might be.

So I’m assuming that work is already done for Billy Penn, just such an effort here in Philadelphia that is soon-to-be-launched by Jim Brady, a news media executive popular in national online media circles, and Chris Krewson, a former Philadelphia Inquirer online editor who has returned after several years on the West Coast.

Now let’s think about what comes next.

Continue reading 5 reminders for every local news startup, with a focus on Philly’s ‘Billy Penn’ from Jim Brady

Whiskey Chats: Technically Media talks with Jim Brady

Over at TechnicallyMedia.com, we’re feeling out the editorial strategy of our editorial strategy company’s website.

For now, it’ll have about a post a week, usually focusing on lessons in growing audience and sharing content online, in addition to specific case studies from our work and now, whenever we have the chance to grab someone smart who pops into our new office to talk about journalism, the future of news and the like, we’ll share a new episode in our Whiskey Chats podcast.

We launched the first episode this week when former TBD.com General Manager and WashingtonPost.com executive editor Jim Brady stopped by.

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Thanks to Sean Blanda for editing and naming the product.