Sometimes when a word is really powerful, it gets over-used enough that its power dwindles. This happens in cycles, like how “collaboration” was sorely stretched in recent years as institutions got hip to open source culture, and now as “innovation” is being slid into the name of any new effort from any organization aiming to look forward-thinking.
That over-use doesn’t mean the word isn’t effective. It is. But it should mean it requires defense. So when I was asked to submit to business marketing magazine SmartCEO my own definition of the word and my process for employing it, I tried to do just that.
In short, nearly 100 Temple students from six different schools were broken into cross-disciplinary teams and given a week to conceive of plans to grow opportunity along the beleaguered North Broad Street corridor in Philadelphia. Community members, leaders and other thinkers on the subject were brought in, student teams were encouraged to take to the streets and employ what they already knew.