It’s worth noting that I’d bet a lot of old head Inquirer folks will remind others that the paper tried something not unlike hyperlocal with its Neighborhoods initiative, dropping Inqy staffers to every gosh darn civic meeting around. It didn’t take, from what I hear.
That said, this is surely part of what Dan Victor and company are doing over there, and I’m always excited to experimentation. I support people doing anything with a plan. Maybe it’ll fit into my vision for what Philly.com should become.
Hyper-local advertising and content. Speaking of my home base of Philadelphia, the hyper-local eco-system here features sites of every make and model. Examples: PhillySportsDaily.com leaves local sports radio 610WIP.com & 950TheFan in the dust with its 24/7 online sports coverage & analysis. Gawker-influenced; Philebrity.com, probably assisted in the decline of our once great alt-weekly: City Paper. Smart and dominant technology coverage of ‘Philacon Valley’ by the young team at TechnicallyPhilly.com certainly must embarrass the top brass at the legendary Philadelphia Business Journal. And if you taste-test the foodie editorial of JerseyBites.com, it’s easy to imagine this content eventually being licensed or sold to The Food Network or Fodors. MORE
In short, NewsWorks, which had its official launch last Monday, Nov. 15, is WHYY’s new online news brand, serving as home to its existing journalism, in addition to (A) new columns, (B) calls for community contributions and (C) a trial hyperlocal push in northwest Philadelphia.
It’s a big bold swing and at least four years in the making.
Indeed, where Newsworks is a year or two from now will mean a great deal to the entire news ecosystem of Philadelphia, at least. Some of those people who come to mind:
I’ve been asked a dozen times in the past few weeks what it takes to develop communities on the Web. There isn’t any scientific response, but I’ve started thinking about four Cs that come to mind.
Connection — Whether it’s a geographic or topical vertical, or one strictly based around a product, organization or experience, there has to be an identifiable reason for people to come together around a single site or platform.
Consistency — If it’s going to be once a week, or once a day or five times a day, you need to remain consistent in connecting with your community
Communication — Dialogue is sticky. Active communication online around your audience keeps people around and coming back.
Compelling content — What is going to bring that community back to that blog, or social media account or forum or mobile application? It needs to be content in one of its many forms and it has to be related and compelling to your audience.
Nearly 200 journalists, bloggers, innovators and technologists have signed up to attend the free-to-attend second national BarCamp NewsInnovation un-conference held this Saturday from 10 a.m. to 5 p.m. at Temple University in North Philadelphia.
I’m expecting much more of a conversation about what we are doing now about the ‘future of journalism.’ So looking at the long list of attendees, I already have in my mind a handful of people who are doing things that I’ll be interested to meet.