Can I offer services in photography, Web design without formal training

Photo by Colin M. Lenton. See more of his work at ColinMLenton.com.
Photo by Colin M. Lenton. See more of his work at ColinMLenton.com.

There are many things in this world I cannot do.

One of those I am reminded of regularly is photography. I have the pleasure and curse of being surrounded by a host of genuinely talented young photogs.

But I have had some limited experience and even less training, so when compiling a collection of freelance services I could offer, as announced earlier this week, I listed photography.

At least one of my friends, among the more talented photographers of my talented contemporaries, took issue with this. For freelancers out there, it’s important to understand what and why you can and should offer potential clients.

Continue reading Can I offer services in photography, Web design without formal training

Jason Martin: Which byline is my brand?

Jason L. Martin
Jason L. Martin

There are, I’m willing to bet, a lot of Jason Martins.

One particular Jason Martin is an online marketing manager in Cincinnati, Ohio.

He left a worthwhile comment on yesterday’s post about branidng your byline.

It prompts a conversation I’ve had here and read elsewhere, but it’s always worth returning to. With a common name how do you break through a crowded field of Web-search competition?

Continue reading Jason Martin: Which byline is my brand?

What can you do?: have a mental resume

You need to know what is special about you. Now.
You need to know what is special about you. Now.

You have a resume, clips, maybe even a standard cover letter you dust off for applications or to forward to new contacts. But do you have any idea what it is that actually makes you special – if you think you’re special at all?

Get on board and get yourself a checklist of the qualities or experiences you have that make you special, that you can share in an interview or even in a casual conversation with a potential network. You need a mental resume.

Continue reading What can you do?: have a mental resume