I have joined the advisory council for a new Masters in Science program on Digital Innovation in Marketing at Temple University’s Fox School of Business in Philadelphia.
I’m a graduate of Temple but not of the Fox School, so I’m not there as an alumni. Rather, I was asked by Professor Munir Mandviwalla, who is helping to organize the program, to offer some voice from the news media industry, in addition to the intersection of entrepreneurship and technology.
How large technology companies still lead innovation in the world is the focus of a freelance story I wrote for Temple Review, the alumni magazine of Temple University.
Read the story here or download the PDF here, on page 24.
An earlier nut graf: Innovation has been seen as strictly in the purview of tiny, agile startups, taking an idea and bringing it to market. But as the speed of new technologies continues to quicken, the need for large businesses to help bring products to market becomes even greater. So big corporations are not only playing a remarkably underplayed role in innovation, they are also innovating in how they change the world altogether.
Give it a read and then check some of the extras from my interviews that didn’t make it into the piece.
Continue reading Temple Review: why big companies still lead innovation and how that’s changing
