For anyone who traffics in ideas, relationships and communication (and reporters are certainly that), “one of the most important soft skills you can have is handling a high-volume of email,” said Merlin Mann in his well-trafficked 2007 “Inbox Zero” Tech Talk.
The idea here is that time and attention are irreplaceable, finite and the most valuable resources of knowledge workers. So, as silly as it sounds, managing efficiently your email is a major skill.
Yet we all get overwhelmed by the fire hose that is our email inbox (and don’t put any workforce development time to this). For an industry that needs to keep our sources organized and be able to manage relationships (and do so by emailing better), that’s a sin. As I’ve brought on a couple reporters, I’ve found myself working with my cofounder Brian James Kirk, a true student of email productivity, to coach them on better email practices.