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	<title>Christopher Wink &#187; definitions</title>
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		<title>Hyperlocal news: a definition</title>
		<link>http://christopherwink.com/2009/09/29/hyperlocal-news-a-definition/</link>
		<comments>http://christopherwink.com/2009/09/29/hyperlocal-news-a-definition/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 13:30:28 +0000</pubDate>
		<dc:creator>Christopher Wink</dc:creator>
				<category><![CDATA[Commentary]]></category>
		<category><![CDATA[definitions]]></category>
		<category><![CDATA[Future]]></category>
		<category><![CDATA[hyperlocal news]]></category>
		<category><![CDATA[Journalism]]></category>

		<guid isPermaLink="false">http://christopherwink.com/?p=4705</guid>
		<description><![CDATA[Hyperlocal news is as much as a buzz phrase for those in news media today as anything else &#8212; yes, even social media. But as these things happen, no real definition seems to hit at what we&#8217;re talking about, and I was surprised to not be able to easily find someone who tried to give [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_4706" class="wp-caption alignnone" style="width: 480px"><img class="size-full wp-image-4706" title="hyperlocal" src="http://christopherwink.com/wp-content/uploads/2009/09/hyperlocal.jpg" alt="Image courtesy of PFSK.com." width="470" /><p class="wp-caption-text">Image by Minh Uong/The New York Times.</p></div>
<p>Hyperlocal news is as much as a buzz phrase for those in news media today as anything else &#8212; yes, even social media.</p>
<p>But as these things happen, <a href="http://www.attentionmax.com/blog/2009/07/what_is_hyperlocal_can_someone_please_tell_me.php">no real definition seems to hit</a> at <a href="http://www.buzzmachine.com/2007/07/11/hyperlocal/">what we&#8217;re talking about</a>, and I was surprised to not be able to easily find someone who tried to give one.</p>
<p>So, expecting some comments to show where I missed one or simply critiquing my own, I humbly submit one, if only for my own understanding.</p>
<p><span id="more-4705"></span></p>
<ul>
<li><strong>hyperlocal news</strong> (n): information gathering about a geographically-specific community that is part or was once part of a broader coverage area or focus.</li>
</ul>
<p>So here&#8217;s what I mean by that. The <a href="http://keithhopper.com/blog/brief-history-of-hyperlocal-news">hyperlocal movement</a> is encapsulating some pretty broad, disparate agendas, from <strong>(1) citizen journalists</strong> covering their neighborhoods or towns of just a few thousand people or even fewer through to <strong>(2) media entrepreneurs</strong> who are trying to create news-gathering organizations covering as many as a few hundred thousand people in a specific geographic place &#8212; or, you know, <a href="http://www.nytimes.com/2009/04/13/technology/start-ups/13hyperlocal.html">data assembled by a computer</a>.</p>
<p>What I think they have in common is the fracturing from or refocusing of an existing coverage area. Maybe a newspaper is struggling to report on a portion of its long-held coverage area with a smaller staff or one has entirely given up a now too-large readership base as too few of them are paying for that news.</p>
<div style="margin: 5px; padding: 10px; float: right; width: 185px; background-color: #cccccc;">
<p><strong>Some Examples</strong> to help make my definition more clear:</p>
<h3>NOT HYPERLOCAL</h3>
<ul>
<li>A news site that covers the entire city of Pittsburgh</li>
</ul>
<ul>
<li>A blog recreating a local newspaper&#8217;s coverage of a cluster of towns in Arkansas</li>
</ul>
<h3>YES HYPERLOCAL</h3>
<ul>
<li>A citizen journalism project reporting on the east side of Detroit</li>
<li>A newspaper beat writer creating a portal for the portion of the county he covers</li>
</ul>
</div>
<p>In each case, someone is seeing a need for more news and finding value in making in narrower. Whether that blog or news site is covering a part of a city that isn&#8217;t getting the same coverage from the big daily newspaper or a small town that doesn&#8217;t get much attention from a regional news source, it doesn&#8217;t really matter, what is meaningful to me is that <strong>someone narrowed a coverage area to create a new product with a more specified audience</strong>.</p>
<p>While there&#8217;s value in thinking of this coverage as being simply<a href="http://www.google.com/search?hl=en&amp;client=firefox-a&amp;rls=org.mozilla:en-US:official&amp;defl=en&amp;q=define:Hyperlocal&amp;ei=3WLBSsPjNcaktwftnJ3lBA&amp;sa=X&amp;oi=glossary_definition&amp;ct=title"> that which is narrow in focus to be very often uninteresting</a> for anyone unaffiliated to the specific community, it doesn&#8217;t differentiate enough from small town newspapers. <strong>That&#8217;s local news. Hyperlocal is the further fracture of even local news.</strong></p>
<p>I&#8217;ll add that I believe hyperlocal is exclusively the domain of geography. While a site covering knitters in Philadelphia certainly fractures it audience, it doesn&#8217;t fracture it by geography. Now, a blog handling community events following knitters in the Chestnut Hill neighborhood of northwest Philadelphia would, in my opinion, count, if only because of the neighborhood divide and not the knitting.</p>
<p>I don&#8217;t think profit or motivation much matters just yet at this stage of the form&#8217;s development. The citizen journalist blogging about his neighborhood to the professional media entrepreneur who is building a business around an underserved rural county can be working in the hyperlocal field by my sight.</p>
<p>Now, the argument can be made that anything is fracturing broader coverage. Domestic news is more focused than international news. Citywide news is smaller than the national wire. It simply becomes a question of intentions. If it&#8217;s a Web product that is recreating a printed or other news source, then I don&#8217;t think it&#8217;s really at its heart hyperlocal.</p>
<p>If you&#8217;re narrowing the focus to improve upon other coverage, then hyperlocal we have.</p>
<p>-30-</p>
<p><strong>So  &#8212; in fewer words, I hope &#8212; what is your definition of hyperlocal news? Where are some other good definitions</strong></p>
<p><em>Image courtesy of <a href="http://www.nytimes.com/2009/04/13/technology/start-ups/13hyperlocal.html">N.Y Times</a></em><strong><br />
</strong></p>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;">a geographically-specific community</div>
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