Online innovation magazine Flying Kite featured a nice overview of Philly Tech Week, including some background on Technically Philly, written by Salas Sarayia. If you’ve never been to a technology-related event in Philadelphia before, don’t be surprised if that changes before the end of the month. From April 25-30, there will be around 50 technology [...]

I received an email a couple weeks ago from an entrepreneur who formerly worked for a startup in Philly. He’s with a new startup in another region but asked for quick  advice on reaching out to bloggers and other journalists for coverage. I shot back three quick thoughts: First, prove you’re a human being and [...]

Early last month, a contributor to the Business Insider dropped the Technically Phillly name and some other references to the Philadelphia online indie media scene: Hyper-local advertising and content. Speaking of my home base of Philadelphia, the hyper-local eco-system here features sites of every make and model. Examples: PhillySportsDaily.com leaves local sports radio 610WIP.com & [...]

I was interviewed for the local vertical of Examiner.com by local marketing specialist Megan Smith. When my firm signed new client Tek Lado – a bilingual, technology and pop culture magazine – we suddenly had to immerse ourselves in Philadelphia’s tech scene. And word on the street was that Technically Philly was one of the [...]

It’s about finding the right mix. I’m working with a couple, following many and thinking about a great number more hyperlocal, niche and other online-only news sites in this country of ours. I talk a lot about where content comes from in a healthy, efficient news-gathering entity today or in the near future. Whether it [...]

When local news is at its best, it delivers coverage no one else on the planet it can. So, it’s important to take it seriously. A friend revisited with me a story from northeastern Pennsylvania earlier this year that exemplified it wonderfully: a steer gets loose from a pen the night before a high school [...]