Online journalism has seen advances editorially, technologically and, more recently and perhaps more importantly, in sustainability, but the industry has yet to efficiently mature its methods of replication, according to my experience last week at the 2010 Online Journalism Association conference.
ONA 2010, in Washington D.C., showed another march in the broad conversation of those interested in the future of news, seeming to correlate a connective maturation in those three issues of primacy — editorial, technology and business — but there felt like a lack of real shared and collaborative best practices.
A tidy and frail little old man asked me to direct him to the coat rack. To walk him around the corner from the long and elegant main corridor of the nearly 150-year-old Union League of Philadelphia was my first deed.
If nothing else, it made for interesting conversation when I made it to the elaborate second-floor President’s Ballroom, featuring thirty foot ceilings, a spectacular chandelier and portraits of dour looking old white men. For an half-hour or so after 5:30 p.m., I handled a rum and coke and ambled about the pre-event cocktail reception of the Sunday Breakfast Club, a not-quite cloak-and-dagger, invitation-only private society for organization executives.
Perhaps nearly 200 members and guests of the seven decades young group patronized the open bar, chatted and nibbled appetizers. I did the same, more than a handful of times being approached by some degree of interest in the 20-something with a broken brown belt with black shoes.
No ma’am, I’m not lost. I’m on the panel to which you’re here to pay audience.
News-gathering can be profitable — there are oodles of examples of them. The challenge is taking those dollars to create the most efficiently-produced local journalism.
The big solution and sure trend of the future is fostering a community that covers itself.
The Quick Take
Citizen journalism is a transitional phrase that will soon be as dated as ‘horseless carriage’ is now
But we’re in a period of transition so the ‘citizen’ distinction serves a purpose.
So I’ve been thrilled to see that NEast Philly, the year-old, hyperlocal news site for Northeast Philadelphia to which I contribute and handle Web operations, has been slowly receiving more reader submissions. Lately, Editor Shannon McDonald tells me she’s receiving an item or two a week from readers.
We’ve been encouraging readers to send in photos, brief write-ups of their community events and any other kind of reporting that anyone can do. It’s coming, but still most comes from McDonald tracking down information, submissions and contacts.
I’m one to describe this as ‘UGC‘ — user-generated content — and have been known to use the phrase “citizen journalism.” After doing so once more, I was pointed to a few dated conversations about just how dated that phrase might be, and I have some thoughts on why it’s a concept that still has value.