NEastPhilly.com: an introduction, a City Controller debate announcement and more

Banner advertisement design by Brian James Kirk for TechnicallyPhilly.com

Here’s introducing one of the first regionally-focused community news portal in Philadelphia: NEastPhilly.com, home to anything and everything that happens in Northeast Philadelphia.

In a true testament to its rapid growth in its first few months of existence, tonight it is partnering with WHYY, Philadelphia’s NPR affiliate, to host the third and final primary debate for Democratic city controller candidates. If you’re in the Philly area, I welcome you to come see a down and dirty triumph of a small media venture.

This could be the future of news coverage.

Last fall, Shannon McDonald, who is now on the tail end of a media firestorm, began plans to launch a quarterly print publication called NEast magazine, covering Northeast Philadelphia. I pushed her to think of beginning online — even if her core demographic was a working class community not heavily entrenched online. I thought it was an opportunity to begin a brand for cheap, making her known to what potential advertisers, readers and sources she could.

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