Media, particularly that which is meant to attract the indifference of youth, has to be more informed by the end user. Riding the El in Philadelphia, I see this truancy ad with Bill Cosby pretty often. Maybe I’m just cynical, but this seems so clearly to be an ad that completely ignores its audience. This [...]

Almost two years ago, we at Technically Philly first launched our media kit. We followed it up with advertising packages, which I think are more important once your product is a recognized brand in a community, but a media kit is important still. After fielding a few questions of late from those interested in what [...]

For more than eight months, NEast Philly, the online hub for Northeast Philadelphia news I introduced back in May, grew to a small, but targeted, 6,000 monthly page views, housed on a free template from WordPress.com. Finally we have broken free. Yesterday we launched the brand new redesign of our neighborhood news site for the [...]

It would create a permanent fissure in the media world. The question of whether plummeting advertising numbers are representative more of a broader trend than just the economy was the focus of an interesting post from James Fallows of the Atlantic, as I found from Philadelphia Inquirer online editor Chris Krewson. The real problem is, [...]