If you check out Technically Philly and you follow every minute change, you may have noticed that the tagline that we boast at the site’s top has changed slightly.
Last week it still read: “Technically Philly is a blog covering the community of people who use technology in Philadelphia.” Now it says, “Technically Philly is a site that covers the community of people who use technology in Philadelphia.”
It may be a small change, but we realized we were lying.
The type of Web site quickly took to house a variety of online diaries, often collecting news and commentary, too, but always flowing in some form of sequential order.
In 2004, with five million worldwide, the blog format was said to have hit the critical mass of being mainstream, bringing with it a new crew of news analysis and commentary, then largely from an outsider’s perspective.
Something happened then. While some even well-known blogs — like Deadspin, as Buzz Bissinger, Bob Costas and then-Editor Will Leitch made famous — maintained that the outsider’s perspective was crucial to the blog form, the world went silly with blogs.