As I wrote Tuesday, social media ain’t all bad.
Indeed, the over-heightened echo chamber of circular praise and obsessive coverage and conversation on those now familiar Web-based tools stem from their truly trans-formative power.
I’ve taken an interest in all of that. Enough so that, in addition to the conferences at which I’ve spoken, conversations I’ve had and now the full-time job I enjoy, from time to time I’ve been asked to walk others through the good of what social media can have.
A lot of times, the requests come from or are on behalf of small business owners who keep hearing that these damn Internet buzz companies are going to help them make more money. Often times, they don’t know how, don’t want to try or are too turned off by the schmaltz and self-styled gurus to even think it’s for them.
That’s good. I think that’s all lame, too. It’s an opportunity to speak like a real person and keep it all appropriately relative. Facebook and Twitter and blogging are not important, but they can be important for promoting something you love to do, which, in turn, is important.
So, I’m happy to announce that, next month I’ve been asked to lead a small teleconferencing course called ‘Basic Blogging for Business.’
Below, I share some of the details of this and a similar class I taught with the same group in the fall.
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