wink-icet-wide

15 things Ice T said during an insightful speech at an MIT event I also spoke at

Approach pitching a reporter like any business act, with purpose. I gave an updated version of a presentation I’ve given before on how to get your business media attention, with my continuing to evolve thoughts about the process, as an editor and reporter, to a Small Bytes entrepreneurship conference at MIT in February. But the keynote was rapper turned actor Ice T and proved interesting to be sure.

He was funny, smart and, truly, actually fairly insightful. He knew who he was and was playful about that but he had a long life of experience. It made me think about how valuable time-developed wisdom is. Pop culture or not, he had some wonderful stories with practical thoughts.

Maybe the personally most amusing part was that because I spoke right before Ice T, he watched my talk and referenced it a few times, referring to me as “the reporter.” I will smile for years in the future whenever I think of Ice T saying, after I addressed the crowd and told them that the media doesn’t owe anyone any favors: “Like the reporter said, no one gives a fuck about you.”

Though I was expecting to mostly just be amused, instead, I found myself jotting down a few notes worth remembering. Find them below.

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tetris-aidanun

How to do a simple lottery: randomizing entries for a contest

Here is the simplest method I know to receive submissions and fairly execute a randomized lottery for a contest.

Twice now, I have operated a lottery for those who wanted to play a video game on a skyscraper in Philadelphia. In 2013, 1,200 people requested to play pong and this April, more than 1,500 people asked to play Tetris. Fewer than 200 people got to play each year.

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“How Philly Tech Week Became an Institution” Philadelphia magazine

Christopher Wink isn’t yet on Philly Mag’s list of the city’s most powerful people (check out the newest issue!) but give it time. He’s a young man in a hurry, a co-founder of the Technically Philly website that has grown into a franchise covering the tech scenes in several East Coast cities. That venture gave birth to Philly Tech Week — the fourth edition of which starts today — and which is expected to draw 25,000 people to game-playing, hack-a-thons, seminars on starting up your own tech company, and much more. (And oh, yeah: People will be playing Tetris on the side of the Cira Centre.)

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cira-centre-pong

Philly Tech Week: 5 events I’m most proud of happening

Event production is stressful, chaotic and labor-intensive. It is also an act in designed collision. There is a lot of learning to be done in all of these ways.

This Friday will kickoff the fourth annual Philly Tech Week Presented by AT&T, far and away the largest collaborative effort in which I have ever taken part. To track what I’m learning in the process, I pulled five of the more than 130 events happening during the week from which I believe I’m learning the most.

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Number of Views:1082
newton-new-jersey

How Spring Street could thrive: survival for small towns in a new urban age

Newton is a small town in the northwest corner of New Jersey, where preserved forests, protected open space and state-backed farm land has curtailed suburbanization to maintain the foundation of what could be a thriving community in an urban age. It has a dense Main Street corridor and the anchor institutions of a 250-year-old town, as a gateway to this beautiful rural region. It also happens to be where I grew up.

Elsewhere in Sussex County, there are lake houses and golf courses that attract vacationers and tourists (and reporters) from the New York City market — that’s where my parents and other families came from. Though I believe there are unique assets, I also think this story is one that will relate to communities throughout the country and certainly elsewhere in the U.S. Northeast.

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temple-students

Here’s the final math on my middle class $100k college education

I have now fully paid the $100,000 that my college experience from Temple University cost. Here I share the breakdown of some more specifics on what those costs include and how I paid them.

This month, six years after graduating from Temple, I will put $1,800 to close out the last of my student loans. As many of my peers, who attended ‘out-of-state’ universities and are from, relatively speaking, privileged, middle class families will tell you, I accelerated this process considerably. I don’t like debt, so each year since 2010 when I was able to do so, I paid more than I was required to in order to speed the process of getting debt free.

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reporters

To pitch a reporter, there’s an invisible point threshold you need to cross

While part of a roundtable on media exposure at a Knight Foundation grantee event last year, an audience question got right to the point of what many organization leaders want from reporters: what will it take for you to cover my work?

The idea is that we in media have a bigger audience and offer an endorsement of legitimacy. Whether or not that’s true, it’s why so many seek any snippet of coverage. It also got me thinking about trying to create some data point to help others outside of this industry understand what it takes to get the attention of a reporter and an editor.

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Number of Views:4070